The most famous influencers in Switzerland

Alisha Lehmann came through FC Konolfingen and Young Boys into the Swiss national team, which she has played up front for since 2017, the 2023 World Cup and Euro 2025 included. With Juventus she won the league and cup in 2025. Match-day pictures alternate with photo shoots and with “Time Is Hers”, a limited watch made in Switzerland and auctioned for a children’s foundation.

Roger Federer, the tennis player from Basel, has been a member of the International Tennis Hall of Fame since August 2026. Since retiring in 2022 he has appeared as a guest at the great tournaments, on his travels and with partners such as On, Uniqlo and Rolex. With Rolex he auctioned four one-off Daytonas for his foundation and the conservation group Re:wild.

Jodok Vuille learned the cello at seven on an organic farm in the Emmental valley and later studied at the Lucerne conservatory. Today he brings pop songs by the likes of Tarkan and Maroon 5 to the classical instrument and invites stars such as Teddy Swims to impromptu duets in the street. In February 2026 he played at the Aston Martin Formula 1 team’s season launch.

Michelle Hunziker was born near Lugano, grew up near Bern and became a TV star in Italy, with shows such as “Striscia la notizia” and the Sanremo festival; in Germany she hosted “Wetten, dass..?”, and in 2025 the Eurovision final in Basel with Hazel Brugger and Sandra Studer. She writes mostly in Italian, about her shows and about Goovi, her cosmetics line.

Swiss-born Sacha Wenk entered the Shaolin Temple at 17, where the monk Shi Miao Hai became his teacher. As “The Shaolin Kid” he posts short kung fu sequences with a line about not giving up, visits the birthplaces of China’s martial arts and runs camps, including in the Swiss Alps. In 2026 Penguin published his book “Shaolin Life”.

With “Kein Plan” Loredana scored her first number one in Germany in 2019, and her debut album “King Lori” reached number two in Switzerland and Austria the same year. The rapper from Emmenbrücke near Lucerne has won Best Swiss Act at the MTV Europe Music Awards three times. She announces new songs herself, with a brief “out now”.

Xenia Tchoumi grew up in Ticino and now lives in London. She made her name with her luxury blog “Chic Overdose”; today she advises brands through her own firm, writes a newsletter for founders and explains which AI agents take work off her hands. Fashion is still part of it, for instance Milan Fashion Week for Missoni, and her summers in Ticino, between Lugano and the Locarno Film Festival.

Kris Grippo from Basel became known for short videos during lockdown. He shows hairstyles and haircuts to copy, make-up and outfits, plus football, El Clásico for one. He is on TV too: he took part in the German Amazon season of “7 vs. Wild” and, in early 2026, in the Swiss edition.

Kristina Bazan launched the fashion blog “Kayture” in Switzerland in 2011, and it made her one of the first influencers with international reach, with campaigns for Dior and Louis Vuitton and, in 2015, the face of L’Oréal Paris. Later she turned to music and writes and composes her own songs, such as the single “Ethereal”. She lives in Paris and Geneva.

Palina Kozyrava travels at the luxury end, on cruise ships as far as the Arctic and the Seychelles, and shows fashion and hotels along the way. Sometimes it turns into reportage: in 2026 she introduced the peoples of Ethiopia’s Omo Valley in a series, among them the Mursi and the Hamar. Her pictures from Switzerland are mostly taken around Lucerne.

Elena Miras won “Love Island” and went on to many German reality formats: the jungle camp, “Das Sommerhaus der Stars”, “Promi Big Brother”, “Kampf der Reality-Allstars”, “Promis unter Palmen”. The Swiss reality star posts fashion and travel, often with short thoughts in English in lower case, and has founded a brand, Aylena.

Noemi Nikita from Bern turns make-up into short transformation films: the cry-baby look, a comic-book villain, a face in glitch style. Add tricks for concealer and contouring, skincare routines and “get ready with me” on a wobble board. She made her name on TikTok; Blick already counted her among Switzerland’s best-known beauty creators in 2022.

A Swiss man in Germany: Alain Frei comes from the canton of Solothurn, has lived next door since 2004 and has made the difference his subject. Since RTL’s Comedy Grand Prix in 2011 he has toured Germany, Austria and Switzerland with his own shows. For short sketches he sends a Swiss man to meet the Ruhr.

Winning “Deutschland sucht den Superstar” in 2013 launched the Schlager career of Beatrice Egli from Pfäffikon in the canton of Schwyz; “Mein Herz” then went to number one in three countries. Number-one albums and her own TV show followed. In 2026 she became the first Swiss solo artist to play Zurich’s Hallenstadion, and songs in Swiss German are a fixed part of her shows.

Nemo from Biel won the 2024 Eurovision Song Contest for Switzerland with “The Code”. A year later Nemo opened the Eurovision final in Basel and won Best Hit and Best Solo Act National at the Swiss Music Awards. Their debut album “Arthouse” reached number three in Switzerland in autumn 2025, followed by a European tour with stops in Kyiv, Zurich and Paris.