XT

XENIA TCHOUMI

@xenia · 2.6M followers · mega influencers

Swiss–Italian entrepreneur, author & speaker living in London. Economics degree · 4 TEDx · 6 languages

Open on InstagramAs of 6 hours ago
Interactions from DACH5 setcards free with an account%5 setcards free with an account
Likes per post5.5Klow · weaker than 91%
Engagement0.2%low · weaker than 90%
Sponsored share3.6%healthy

Measured against mega influencers (from 1M followers)

Performance

Measured against mega influencers (from 1M followers)

Context

Engagement0.2%
low · weaker than 90%

Normal posts and sponsored posts

  • mostly – What this account mostly reaches
  • typical – What mega influencers typically reach
  1. Normal reels: mostly 66.9–101.3K, low · 87% below usual
  2. Paid reels: 1 paid reel: 81.4K, too few for a verdict
  1. Normal posts: mostly 4.8–9.3K, low · 73% below usual
  2. Paid posts: Likes hidden · 3 of 3 posts

Per post

  • Post – A post by this account: the higher, the better it did
  • Sponsored post – A post with an ad
  • still running – Still fresh, its numbers are still rising
  • typical – What mega influencers usually reach with a post of this kind, ads against ads
Posts above usual0 of 60% of posts
Performance per post
DatePerformance
September 28, 202690% below usual
October 5, 202685% below usual
October 6, 202684% below usual, Sponsored post
October 7, 202686% below usual
October 12, 202690% below usual
October 15, 202690% below usual
October 21, 202680% below usual, still growing
October 22, 2026100% below usual, still growing
October 24, 202695% below usual, still growing
October 25, 202689% below usual, still growing
October 26, 202699% below usual, still growing
October 28, 202695% below usual, still growing

Development

Followers

Follower history
PeriodFollowers
Week of July 27, 20262,647,728
Week of August 3, 20262,646,223
Week of August 10, 20262,645,758
Week of August 17, 20262,643,763
Week of August 24, 20262,643,562
Week of August 31, 20262,643,967
Week of September 7, 20262,641,574
Week of September 14, 20262,644,908
Week of September 21, 20262,642,150
Week of September 28, 20262,643,071
Week of October 5, 20262,639,842
Week of October 12, 20262,637,742
Week of October 19, 20262,636,547
October 29, 20262,634,013

Engagement

Being calculated
Figures coming soon.

See more of the history

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Collaborations

declared or published together
Brands2
Booked more than once0
Latest3 years ago
Declared100%
  • Post – A post with the brand
  • Period – From the first to the latest cooperation
  • running – Last cooperation within the last 90 days
  1. SSSephora Switzerland1 post · Feb 2024
  2. GEGenesis Europe1 post · Feb 2024

Audience

Follower interests

  • Share – This many of the followers

Stands out · more than with other influencers

No interest clearly stands out.

  1. Fashion & Accessories40.1%
  2. All interests locked34.4%
  3. 32.7%
  4. 29.0%
  5. 27.6%
  6. 25.8%
  7. 25.5%
  8. 24.1%
  9. 22.7%
  10. 22.3%

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Posts