Influencer Marketing Journal

The cross-section of all subjects and cities: the influencers who represent the German market — with live data on engagement and ad share.

Germany's strongest female influencers in cross-section — written for briefs that need female voices, with live data per profile.

From Jodok Vuille to Wendy Holdener: the influencers who reach an audience far beyond Switzerland from Zurich.

Cologne is Germany’s television city, and the list shows it: an ARD show, a ZDF series, an RTL stage, a daily soap. In between: a paramedic, a boutique owner and a streamer who rides 650 kilometres on a recumbent bike.

Around 5,000 influencers post from Berlin. This ranking shows fifteen of them — chosen by who actually lives and works here, with reach, engagement and ad share alongside.

Who actually posts from Munich — not who merely put the city in a profile. Fifteen names with live data on reach and engagement.

From Caroline Daur to Steffen Henssler: the influencers who really shape Hamburg — chosen by who actually lives and works here, not by follower count.

Fashion sets the tone, and a striking number of Düsseldorf influencers run a salon, a label or a studio next to their account. These fifteen lead the field.

Fifteen influencers from Frankfurt, chosen by where their posts are actually made — not by who lists the city in a profile. Reach, engagement and ad share sit live beside each one.

Who really has reach in Stuttgart — from the Bundesliga and dialect comedy to fashion, family life and the building site at home.

Vienna is a comedy town: cabaret, POV sketch and Schmäh put more names at the top than fashion and fitness combined. Fifteen accounts, chosen by who genuinely lives here and posts from here.

Yoga mat, weight bench, Ironman start line, bodybuilding stage: fitness means very different things across the German-speaking world. Fifteen voices, chosen for what their posts are genuinely about — with reach, engagement and ad share live alongside.

Germany's most important family voices on Instagram — momfluencers, fathers and family duos, each with live data on reach and community.

Fashion and beauty is the field where a recommendation turns into a product of its own fastest. Fifteen voices, chosen by how strongly the subject really shapes their work — with live data per profile.

Tax specialists, brokers, lawyers, a finance professor: Germany's finfluencer scene is strikingly professional — fifteen voices in the ranking.

From a master pastry chef to a television chef with his own restaurants: fifteen food influencers whose posts genuinely revolve around food — with reach, engagement and ad share in live data.

German creators between 5,000 and 10,000 followers with a proven track record of brand work — across sport, fashion, craft and food.

Travel gets told very differently in Germany — from ultra-distance bike racing to hunting down film locations. The ranking shows the accounts with live data on every profile.