The best influencers from Düsseldorf

“Da werden Sie geholfen” — Verona Pooth was the face of that advertising line in the nineties, alongside shows such as “Peep!” and “Veronas Welt”; she won the Bambi award in 2004 and 2006. Since 2025 she has hosted the SAT.1 show “Villa der Versuchung”, and she fronts the Düsseldorf skincare brand PHC, whose active ingredients she says she helps choose.

A trained hairdresser, then a make-up artist at MAC, on YouTube since 2014: Bella belongs to the first generation of German beauty creators. Her walkthroughs stay hands-on — overnight curls held in a claw clip, the sleek ponytail step by step. Her own things have followed, the book “Contour & Confidence” and, since 2026, a line of bags.

Farid Bang came to Düsseldorf from Melilla at the age of eight; he broke through from 2009 as one half of “Jung, Brutal, Gutaussehend”. Since 2014 he has released through his own label Banger Musik, and “So muss man gehen” is, by his own count, his eighteenth album. He also hosts UFC nights for DAZN.

Twelve number-one albums, most recently “Alpha DNA”. Kollegah pursues his second career under his real name, Felix Blume — for Galerie Mensing he paints portrait series such as “Legenden”, with Eminem, Michael Jordan and Sylvester Stallone. For a summer event in Hamm he produced a series of its own, shown with live painting and a concert.

Ischtar Isik uploaded her first YouTube video at fifteen and today runs the lingerie label Phiala, which deliberately advertises with unretouched models. Most of her posts, though, are carried by her married life with Tommy — the ABC Date Challenge works its way through the alphabet, and the podcast “Paarspektiven” is about relationships.

Islam Dulatov reached the UFC in 2024 through Dana White’s Contender Series, and won his debut a year later by knockout. He trains in Düsseldorf, often with his brothers, who appear alongside him under #DulatovBrothers. He is signed to IMG Models and runs his own training app, Be Ready.

Sevim Kockaya worked as a lawyer for four years before she began painting full time. Her abstract acrylics — flowing fields of pink, magenta and turquoise — are shipped abroad from her Düsseldorf studio; the posts regularly carry the dimensions and whether the original is still available.

Since “Are You The One?” in 2021, Jessica Hnatyk has lined up one RTL+ reality format after another, among them “Temptation Island VIP” and “Prominent getrennt”. Her second big subject in 2026 was her first flat, bought at 25 — months of building work, then the finished rooms.

One week, seven outfits: the recurring format of Rebeca Oksana, who reaches an international fashion audience and is a regular at Paris Fashion Week. Campaigns for Miu Miu, Dior and Prada Beauty sit next to H&M looks. Brazil stays audible — carnival, Martinho da Vila on the playlist.

A wrapped Porsche 992 Carrera and a Mercedes G63 — Viktoria-Maria builds her posts around her own cars, down to the wrappers who change their colour. The shoots happen in studios around Düsseldorf, and the result looks more like a fashion spread than a car scene.

Hendrik Verst is a fitness coach and a father of five. He and his wife Denise wrote a book about his liver disease and the 2021 transplant that followed, and it made the Spiegel bestseller list; he marks the anniversary of the operation publicly and campaigns repeatedly for organ donation. His training programme is called “NoExcuses”.

Kim Schiele is a qualified emergency nurse and shows, as Schwester Kim, what actually happens in an emergency room — which hospital, she deliberately does not say. The everyday work has turned into a series of its own: “Erste Hilfe mit Schwester Kim” covers burns, severed fingers and how to bandage properly.

With Isabel K the whole recipe is in the caption, with gram measurements and in German as well as English. She bakes mostly with yeast dough and chocolate — a raspberry ice cream in a chocolate shell and the Nutella brioche have travelled furthest — and works through the seasons, from berries to cinnamon knots.

Robby photographs menswear in Düsseldorf — earth tones, wide suit trousers, loafers — and often ends on the same question: which look wins? His longest-running collaboration is with olympmen, under series titles such as “The Preppy Club” and “Matchday”; the range stretches as far as an electric Cadillac SUV.

Trained at Udo Walz on Kurfürstendamm, master’s qualification in 2023, her own studio in Düsseldorf since spring 2024: Maya Reckgert is a colourist who sets out in public how the price of a colour appointment adds up — down to staff and material costs. She appears for L’Oréal Pro at the TOP HAIR fair and teaches in its Business Academy.