Updated August 2026

The best influencers from Munich

Ranked by genuine Munich ties, engagement quality and follower authenticity; Thomas Müller, Bastian Schweinsteiger and Kai Pflaume currently lead the field.

Thomas Müller
Metrics · 13 hours ago

1Thomas Müller

Top 10% on influace
14.6M followersMünchen
Other

A World Cup winner in 2014 and for years the face of FC Bayern, Thomas Müller now plays for the Vancouver Whitecaps and was picked for his first MLS All-Star squad this summer. The Raumdeuter posts in two languages and covered the 2026 tournament as a MagentaTV pundit.

Partners with
FBMaLDSS
FC Bayern, MagentaTV, LEGO Deutschland +20 brands
Sponsored share13.7%healthy
Engagement0.3%low
Growth+1%stable/ 90 days
Bastian Schweinsteiger
Metrics · 1 day ago

2Bastian Schweinsteiger

Top 41% on influace
16.5M followersMünchen
Fitness & SportsBusiness & Finance

During the 2026 World Cup he analysed matches for Sportschau from inside the stadiums rather than a studio desk. After playing for Bayern, Manchester United and Chicago Fire, Bastian Schweinsteiger now presides over Kings League Deutschland and hosts the Bastian Schweinsteiger Cup in Bad Griesbach each summer.

Partners with
GDFBPDSB
Garmin DE, AT & CH / Beat Yesterday, Franz Beckenbauer Stiftung, PayPal Deutschland +4 brands
Sponsored share3.5%healthy
Engagement0.3%low
Growth+0.6%stable/ 90 days

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Kai Pflaume
Metrics · 10 hours ago

3Kai Pflaume

Top 5% on influace
994.3K followersMünchen
Travel & AdventureFitness & SportsFashion & Style

Germany knows him as the host of the quiz show „Wer weiß denn sowas?“, yet his feed is full of marathon splits; his personal best stands at 3:18:32. Kai Pflaume rides long road-bike loops out to the Tegernsee and talks training on his running podcast.

Partners with
meWwP&AD
meßmer_tee, Wer weiß denn sowas?, Procter & Gamble Germany +29 brands
Sponsored share18.2%medium
Engagement0.9%medium
Growth+0.2%stable/ 90 days
Mark Forster
Metrics · 18 hours ago

4Mark Forster

Top 1% on influace
1.2M followersMünchen

One post is a cryptic one-liner, the next an absurd gaming meme, then comes a photo from the summer tour. Mark Forster released the single „Müde“ in 2026, appeared in the VOX swap-concert show „Sing meinen Song“ and visited school classes that had applied through his tagmitmark campaign.

Partners with
AMDFSp
Amazon Music Deutschland, DAS FEST Karlsruhe, Sparkasse +1 brands
Sponsored share4.4%healthy
Engagement2.4%medium
Growth+3.2%stable/ 90 days
GERCollector
Metrics · 2 days ago

5GERCollector

Top 23% on influace
1.8M followersMünchen
Technology & InnovationMotorsport

For six years he has run the GERCollector Trackday at the Nürburgring, an event that grew from an idea into a meet-up with hundreds of cars and its own sponsors. Between a Porsche GT3 RS, a Michelin ambassadorship and the recurring „HOT or NOT?“, the channel keeps the drivers in frame.

Partners with
MiSERMAL
Michelin, Sonic Equipment GmbH, ROWE MOTOR OIL +13 brands
Sponsored share12.2%healthy
Engagement2.1%medium
Growth-0.6%stable/ 90 days
Christine Eismann
Metrics · 19 hours ago

6Christine Eismann

Top 1% on influace
579K followersMünchen
Fashion & StyleBeauty & Skincare

As a SKIMS ambassador, bella11k styles Gucci and Balenciaga pieces, usually with the same photographer behind the lens. Her audience reacts more actively than that of roughly nine in ten German creators, which makes her feed unusually loud for the luxury fashion corner.

Sponsored share5.3%healthy
Engagement3.3%medium
Growth+3.8%stable/ 90 days
Michael Kagerer
Metrics · 9 hours ago

7Michael Kagerer

Top 1% on influace
630.4K followersMünchen
Technology & InnovationPhotography & VideoOther

Michael Kagerer shoots misty forests and mountain lakes from Berchtesgaden to the Pacific Northwest, and he names the sensor, the lens and the editing step every time. His Lightroom preset bundle took five years to build, and a first Leica joined the kit in spring.

Partners with
LRCD
Land Rover Deutschland, Canon Deutschland +11 brands
Sponsored share6.4%healthy
Engagement4.1%good
Growth+1.8%stable/ 90 days
Chris Fraas
Metrics · 13 hours ago

8Chris Fraas

Top 3% on influace
642.6K followersMünchen
Fashion & StyleHealth & Wellness

Less colour, more effect: that is the motto, and the feed follows it with muted menswear, espresso and Nomos Glashütte watches. Chris Fraas never takes his own elegance too seriously and once went droneboarding with his father through the old town of Landshut for a campaign.

Partners with
SLHD
Stadt Landshut, HEINRICH DINKELACKER +35 brands
Sponsored share23.8%medium
Engagement1.7%medium
Growth+4.6%stable/ 90 days
Anni
Metrics · 11 hours ago

9Anni

Top 2% on influace
586.7K followersMünchen
Fashion & StyleTravel & Adventure

She explains tape extensions down to length, colour number and salon appointment, and runs the podcast „No Mercy KG“ alongside. Anni married in 2026 and gave birth to her son in July, showing the weeks that followed with the same dry humour she brings to everything else.

Partners with
HDLH✂HTo
Halara Deutschland, LONGTIME HAIR®️, ✂️ HAIRSALON MUNICH +33 brands
Sponsored share26.3%medium
Engagement2.4%medium
Growth+0.3%stable/ 90 days
Nermin Kapisiz
Metrics · 33 minutes ago

10Nermin Kapisiz

Top 2% on influace
869.2K followersMünchen
Food & CulinaryHealth & Wellness

Every dish comes with the full recipe underneath, quantities and every single step included, from a creamy chicken and mushroom pan to sucuk the Antep way. Nermin Kapisiz cooks for her own family table, and German and Turkish dishes carry equal weight there.

Partners with
GAJBGLMe
GAZİ, Josef's Biofleisch, GREEN LEGEND +2 brands
Sponsored share10.2%healthy
Engagement1.9%medium
Growth+5.5%stable/ 90 days
Samira Yavuz
Metrics · 11 hours ago

11Samira Yavuz

Top 2% on influace
546.6K followersMünchen
Family & KidsMental Health & PsychologyOther

Second place in the 2026 jungle camp final and a role in the RTL series „Unter Uns“ arrived within weeks of each other. Every Thursday Samira Yasmin Leila publishes her podcast „Main Character Mode“ on Podimo, and in between she builds birthday decorations for her two daughters.

Partners with
PDcf𝐓𝐀HD
Podimo DE, cfab, 𝐓𝐫𝐚𝐜𝐡𝐭𝐞𝐧 𝐀𝐧𝐠𝐞𝐫𝐦𝐚𝐢𝐞𝐫 +21 brands
Sponsored share26.1%medium
Engagement2.5%medium
Growth-1.2%stable/ 90 days
Stephanie Davis
Metrics · 1 hour ago

12Stephanie Davis

Top 5% on influace
1.6M followersMünchen
Business & FinanceHealth & Wellness

Stephanie Davis has been posting bilingually since 2011, these days mostly from the Alps, and picked up a Vienna Award for it. Her days are built around slow mornings, mountain walks with her dog Nala and quiet evenings at the chalet, told like a friend talking rather than a brand speaking.

Partners with
PUTMPBB|
PURELEI, TK Maxx Österreich, PARSA Beauty | Hair Tools & Haarbürsten 🦋 +28 brands
Sponsored share18.4%medium
Engagement2%medium
Growth+0.8%stable/ 90 days
Jessica von Bredow-Werndl
Metrics · 8 hours ago

13Jessica von Bredow-Werndl

Top 3% on influace
503.5K followersMünchen
Family & KidsPets & Pet CareFitness & Sports

Riding her mare Dalera, she took individual Olympic gold again in 2024. Jessica von Bredow-Werndl teaches groundwork with Anne Krüger-Degener at the Aubenhausen Club, and between competition reports she writes about the foals Dolce Vita and Tiziano and about her own doubts before a big test.

Partners with
ACCAEEPM
Aubenhausen Club, CHIO Aachen, EQ Equestrian Management +23 brands
Sponsored share14.2%healthy
Engagement1.8%medium
Growth+1.3%stable/ 90 days
Sandro (Der Münchner)
Metrics · 6 hours ago

14Sandro (Der Münchner)

Top 1% on influace
169.2K followersMünchen
Music & PerformanceBusiness & FinanceOther

Performing as „Der Münchner“, Sandro Cap takes the city apart in Bavarian dialect, hosts the Apollon playback show at the Bayerische Staatsoper on Fridays and sold out his November live show so fast that a second date had to be added. Partners range from Dallmayr to the transit operator.

Partners with
BPDKLDMV
Blauer Panther - TV & Streaming Award, Dallmayr Kaffee & Tee, LEGO Deutschland +49 brands
Sponsored share32.1%medium
Engagement5.6%good
Growth+5.3%stable/ 90 days
Olga Löffler
Metrics · 11 hours ago

15Olga Löffler

Top 2% on influace
109.1K followersMünchen
Fashion & StyleFamily & KidsHealth & Wellness

Tired of minimalism, she founded Olga's Overdressed Club in the summer under the motto personality over perfection. Olga Löffler mixes Zara with Chanel, including a runway dress from the 2007 cruise collection, and was nominated creator of the year in the fragrance category.

Partners with
CJMCLCCO
CHRIST Juweliere und Uhrmacher, Marc Cain, Lindt Chocolate Germany +58 brands
Sponsored share18.6%medium
Engagement2.4%medium
Growth+13.3%growing/ 90 days

This is the top of the field. Munich has far more to offer.

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About Munich's influencer scene

With more than two thousand influencers posting from here, Munich is one of Germany's densest influencer locations, and the one where sporting fame and fashion sit closest together.

Few German cities combine elite sport and television the way this one does: world champions, quiz-show hosts and Olympic champions post alongside photographers, cooks and comedians. Underneath sits a broad layer of fashion, food, family and craft accounts, often smaller in reach but with strikingly loyal audiences.

For brands that means Munich offers both national testimonials and voices who know one district in detail. That is why we look at who actually lives and posts here rather than who simply lists the city in a bio, and weigh engagement quality and follower authenticity on top. This list holds fifteen names — curated from around 2,500 accounts with Munich ties.

Frequently asked questions

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