The best influencers from Munich
Ranked by genuine Munich ties, engagement quality and follower authenticity; Thomas Müller, Bastian Schweinsteiger and Kai Pflaume currently lead the field.
1Thomas Müller
A World Cup winner in 2014 and for years the face of FC Bayern, Thomas Müller now plays for the Vancouver Whitecaps and was picked for his first MLS All-Star squad this summer. The Raumdeuter posts in two languages and covered the 2026 tournament as a MagentaTV pundit.
2Bastian Schweinsteiger
During the 2026 World Cup he analysed matches for Sportschau from inside the stadiums rather than a studio desk. After playing for Bayern, Manchester United and Chicago Fire, Bastian Schweinsteiger now presides over Kings League Deutschland and hosts the Bastian Schweinsteiger Cup in Bad Griesbach each summer.
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3Kai Pflaume
Germany knows him as the host of the quiz show „Wer weiß denn sowas?“, yet his feed is full of marathon splits; his personal best stands at 3:18:32. Kai Pflaume rides long road-bike loops out to the Tegernsee and talks training on his running podcast.
4Mark Forster
One post is a cryptic one-liner, the next an absurd gaming meme, then comes a photo from the summer tour. Mark Forster released the single „Müde“ in 2026, appeared in the VOX swap-concert show „Sing meinen Song“ and visited school classes that had applied through his tagmitmark campaign.
5GERCollector
For six years he has run the GERCollector Trackday at the Nürburgring, an event that grew from an idea into a meet-up with hundreds of cars and its own sponsors. Between a Porsche GT3 RS, a Michelin ambassadorship and the recurring „HOT or NOT?“, the channel keeps the drivers in frame.
6Christine Eismann
As a SKIMS ambassador, bella11k styles Gucci and Balenciaga pieces, usually with the same photographer behind the lens. Her audience reacts more actively than that of roughly nine in ten German creators, which makes her feed unusually loud for the luxury fashion corner.
7Michael Kagerer
Michael Kagerer shoots misty forests and mountain lakes from Berchtesgaden to the Pacific Northwest, and he names the sensor, the lens and the editing step every time. His Lightroom preset bundle took five years to build, and a first Leica joined the kit in spring.
8Chris Fraas
Less colour, more effect: that is the motto, and the feed follows it with muted menswear, espresso and Nomos Glashütte watches. Chris Fraas never takes his own elegance too seriously and once went droneboarding with his father through the old town of Landshut for a campaign.
9Anni
She explains tape extensions down to length, colour number and salon appointment, and runs the podcast „No Mercy KG“ alongside. Anni married in 2026 and gave birth to her son in July, showing the weeks that followed with the same dry humour she brings to everything else.
10Nermin Kapisiz
Every dish comes with the full recipe underneath, quantities and every single step included, from a creamy chicken and mushroom pan to sucuk the Antep way. Nermin Kapisiz cooks for her own family table, and German and Turkish dishes carry equal weight there.
11Samira Yavuz
Second place in the 2026 jungle camp final and a role in the RTL series „Unter Uns“ arrived within weeks of each other. Every Thursday Samira Yasmin Leila publishes her podcast „Main Character Mode“ on Podimo, and in between she builds birthday decorations for her two daughters.
12Stephanie Davis
Stephanie Davis has been posting bilingually since 2011, these days mostly from the Alps, and picked up a Vienna Award for it. Her days are built around slow mornings, mountain walks with her dog Nala and quiet evenings at the chalet, told like a friend talking rather than a brand speaking.
13Jessica von Bredow-Werndl
Riding her mare Dalera, she took individual Olympic gold again in 2024. Jessica von Bredow-Werndl teaches groundwork with Anne Krüger-Degener at the Aubenhausen Club, and between competition reports she writes about the foals Dolce Vita and Tiziano and about her own doubts before a big test.
14Sandro (Der Münchner)
Performing as „Der Münchner“, Sandro Cap takes the city apart in Bavarian dialect, hosts the Apollon playback show at the Bayerische Staatsoper on Fridays and sold out his November live show so fast that a second date had to be added. Partners range from Dallmayr to the transit operator.
15Olga Löffler
Tired of minimalism, she founded Olga's Overdressed Club in the summer under the motto personality over perfection. Olga Löffler mixes Zara with Chanel, including a runway dress from the 2007 cruise collection, and was nominated creator of the year in the fragrance category.
This is the top of the field. Munich has far more to offer.
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About Munich's influencer scene
With more than two thousand influencers posting from here, Munich is one of Germany's densest influencer locations, and the one where sporting fame and fashion sit closest together.
Few German cities combine elite sport and television the way this one does: world champions, quiz-show hosts and Olympic champions post alongside photographers, cooks and comedians. Underneath sits a broad layer of fashion, food, family and craft accounts, often smaller in reach but with strikingly loyal audiences.
For brands that means Munich offers both national testimonials and voices who know one district in detail. That is why we look at who actually lives and posts here rather than who simply lists the city in a bio, and weigh engagement quality and follower authenticity on top. This list holds fifteen names — curated from around 2,500 accounts with Munich ties.
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