As the cultural and tech hub of Germany, Munich boasts a vibrant scene of influencers who are pivotal in crafting digital trends and cultural dialogues.
The city's unique blend of traditional Bavarian elements with modern lifestyle makes it a fertile ground for influencers who bridge various sectors including fashion, technology, lifestyle, and sustainability. These influencers are not just trendsetters but are also key players in promoting brands and ideas, making them essential to marketing strategies.
Each influencer on our list has been selected based on their impact, follower engagement, content quality, and innovation. They are known not only in Munich but globally, bringing international attention to this dynamic city. As Munich continues to grow as a tech powerhouse, influencers in this sector are particularly noteworthy for their insights into cutting-edge technologies and startups.
Moreover, Munich's fashion scene is represented by influencers who blend international trends with local Bavarian influences, creating unique styles that resonate with a wide audience. The lifestyle influencers of Munich offer a glimpse into the city's rich cultural life, from its renowned beer gardens to its bustling arts scene, and promote a luxurious yet sustainable way of living.
The selection also includes influencers who advocate for sustainability, reflecting Germany's leading role in environmental consciousness. These influencers use their platforms to promote sustainable practices, from eco-friendly fashion to green travel options, thus influencing both local and international followers.
This introduction to Munich's top 20 influencers of 2024 will give you insights into the individuals who are defining what's next for Germany's most stylish and innovative city. Whether you're a brand looking to collaborate or a follower eager to stay ahead of trends, these influencers are your go-to source for inspiration and influence in Munich.
Lisa Walser
Lisa Walser, known as 'diewalsers.official', shares her life as a mother of two young children on social media. Alongside her partner Henry, she provides glimpses into their daily life and family. Her content is characterized by genuine moments and familial warmth.
GERCOLLECTOR
GERCOLLECTOR is a top German automotive influencer recognized as the number one in the field from to Known for his passion for high performance vehicles and expertise in the automotive industry he has made a significant impact As a Forbes Under honoree and brand ambassador for prestigious brands he shares insights into the world of luxury cars captivating a large audience with exclusive knowledge and enthusiasm
Mike Sommerfeld
Mike Sommerfeld is a German IFBB PRO and Olympian, serving as the Head Coach at Badass Performance Coaching. Known for his remarkable stage presence and dedication to bodybuilding, Mike collaborates closely with Coach Neil Yoda Hill to achieve his fitness goals. His passion and commitment have earned him a respected place in the bodybuilding community. As part of the Classic Physique trio with Urs and Luca, he fights for Germany, inspiring many with his determination and team spirit. Mike's journey in the bodybuilding world is marked by his relentless pursuit of excellence.
Deniz Cagla Togan
Deniz Cagla Togan, known as 'die_togs', shares glimpses of her life as a mother and wife on her profile. Alongside her partner and daughter Helin, she showcases the joys and challenges of family life. Her content is filled with love and familial connection.
KATI K
KATI K is a talented singer and songwriter who shares her creativity and passion for music on social media. With a blend of music, fashion, and personal insights, she captivates her followers. Her presence is marked by a unique style and positive energy that inspires and connects her community. KATI K uses her platform to showcase her musical projects and share her artistic journey.
Giulia Gwinn
Giulia Gwinn is a talented football player who plays for FC Bayern Munich and the German national team. She is known for her impressive skills on the field and her positive attitude. Managed by SEI Sport, Giulia is an inspiring role model for many young athletes.
Stephanie Davis
Stephanie Davis is an Austrian content creator who captivates her followers with inspiring travel and lifestyle content. She regularly shares glimpses of her adventures and experiences from around the globe. Her creative flair is evident in the meticulous editing and presentation of her photos and videos, which always exude a unique aesthetic.
Elias Nerlich
Elias Nerlich is a multifaceted entrepreneur and founder of several successful ventures, including The Icon League, Vitavate, and Elevate Berlin. He is also active in the gaming community, having founded Fokus Clan. Elias frequently shares insights into his life and achievements with his followers.
Livia Auer
Livia Auer is an influencer known for her Parisian style, gentle living, and vintage vibes. She shares her passion for fashion and lifestyle with a dedicated following, inspiring through her aesthetic and stylish posts.
Anna Wein
Anna Wein is a passionate influencer from Munich with a love for fashion, beauty, and travel. Her unique style and attention to detail inspire her followers to see the world through her eyes. Her content reflects a blend of elegance and adventure, capturing her personality perfectly. Anna shares her experiences and impressions from various cities and countries, offering her followers a glimpse into her exciting life.
Chris FraasMunchen
Chris FraasMünchen is a fashion and lifestyle enthusiast based in Munich. He has a keen eye for timeless styles and a love for cozy coffee spots. His content focuses on elegant menswear and stylish everyday moments. Chris shares his passion for fashion and lifestyle with an authentic and inspiring touch.
Lothar Matthaus
Lothar Matthäus is a former German football player and World Cup champion. He was named World Player of the Year in 1990 and 1991. His career is marked by numerous achievements and accolades.
Sophia
Sophia is an emerging race car driver and a member of the Alpine F1 Academy. She has already made history by being the first woman to score points in Formula 3. With her determination and ambition, she aims for the pinnacle of motorsport, Formula 1. In addition to her racing career, she has been recognized by Forbes as one of the '30 under 30'.
Carl Berndt | Photographer
Carl Berndt, known by his username 'carlo_wiewaswo', is a passionate photographer who shares his fascination with nature and its moods. With a special focus on landscapes and weather phenomena, he captures the beauty of the world around us. His work reflects a deep connection with nature and inspires his followers to see the world through new eyes. Carl invites his community to share the joy of exploring new paths and to experience the magic of photography.
Stefan yrs | 𝙎𝙥𝙞𝙧𝙞𝙩 𝙈𝙞𝙣𝙙𝙨𝙚𝙩 𝙈𝙤𝙫𝙚𝙢𝙚𝙣𝙩
Ｓｔｅｆａｎ, known as 'the.spiritbody.architect', is a healer, coach, and personal trainer from Germany. He emphasizes the activation of the 'Spiritbody' and the importance of flexibility and holistic training. His content inspires a mindful and movement-rich lifestyle.
Christine Eismann
Christine Eismann, known as 'bella11k', is an influential figure in the beauty, fashion, and lifestyle sectors. Based in Germany, she is a member of the World Bloggers Awards. Christine frequently shares her expertise and tips on fashion and beauty with her community.
Markus Soder
Markus Söder is the Bavarian Minister President and the chairman of the CSU He is known for his love of cycling dogs and science fiction As a football enthusiast he supports the FC Nürnberg Söder often shares personal insights into his life ranging from culinary preferences to cultural experiences His posts reflect a blend of political commitment and personal interests making him a multifaceted figure in the German political scene
N𝐞𝐫𝐦𝐢𝐧 K𝐚𝐩𝐢𝐬𝐢𝐳
𝐍𝐞𝐫𝐦𝐢𝐧 𝐊𝐚𝐩𝐢𝐬𝐢, known by the username _byneri, captivates her followers with creative and lovingly prepared recipes. Her culinary creations range from savory dishes to sweet treats, all presented with great care and passion.
Robert Geiss
Robert Geiss is a well known German TV personality famous for the reality show Die Geissens Apart from his television career he is an entrepreneur running the fashion brand Roberto Geissini He is also involved in real estate highlighting his diverse interests Known for his luxurious lifestyle Robert often shares glimpses of his glamorous life in public appearances His social media presence reflects his passion for fashion cars and travel making him an intriguing figure His multifaceted career and vibrant personality continue to captivate audiences worldwide
Jessy Hartel
Jessy Hartel is a passionate makeup artist and the founder of Casca's Originals. With a large following on TikTok, she frequently shares her creative looks and beauty tips, showcasing her love for trying new products.