The best female influencers in Germany

Pamela Reif publishes the arithmetic, not just the result: first a six-month building phase on a calorie surplus, then the cutting phase, each with the numbers attached. Her training has barely changed over the years — weights, bodyweight, dance. Her recipes fill several books. “You Deserve This: Bowl” topped the Spiegel bestseller list in 2019.

Her first video was called “NO-GOs bei Jungs!” and went out in October 2012. The focus has shifted since, towards family life, two brands of her own and a weekly podcast with a friend she has known since school. Music arrived in 2026: the single “Ibiza, Circoloco” came out in May on her own label, and Dagi Bee played it at Hï Ibiza.

Shirin David raps, and her albums “Supersize” from 2019 and “Schlau aber Blond” from 2025 both went to number one; the arena tour that same year filled fourteen nights. In parallel she has put two brands into retail, cosmetics at dm, Rossmann and Müller, iced tea at Rewe. It all began on YouTube in 2014.

Alica Schmidt runs the 400 metres for SC Charlottenburg; she set her best time of 52.07 seconds in 2023, and a year later she was in the mixed relay in Paris. What you get to see is rarely the race, more often the training camp in South Africa or Switzerland. For Hugo Boss she appeared at Milan Fashion Week.

A post about German tilt-and-turn windows brought Uyen Ninh almost twelve million views and her breakthrough in late 2020. Since she moved from Vietnam to Germany in 2019 she has played German quirks out as sketch comedy, usually colliding with her German husband: pasta salad, flat hunting, the grind of learning the language. Her best scenes get redrawn as comics by an illustrator.

Nicola Cavanis signed her first agency contract at seventeen, and campaigns for Victoria’s Secret, Puma and MCM followed. In 2024 she co-founded Andeovrag, a swimwear label made in Italy, whose second collection came out in May 2026. To her pictures she usually adds nothing but a dry half-sentence, no hashtags.

In April 2025 Millane Friesen staged her first own runway show, and a month later she was at the Cannes film festival for L’Oréal Paris. She sells her label millane the label through About You, and the “Ultimate Elegance” collection came out in March 2026. Otherwise she shows outfits and writes underneath which piece is by whom.

Sophia Thiel competed as a bodybuilder before she wrote books, from “Einfach schlank und fit” in 2016 to “Come Back Stronger” in 2021. From 2022 to 2024 she co-hosted the podcast “Vier Brüste für ein Halleluja”. When she promoted supplements in 2026, she added that you should have blood work done first and discuss it with a doctor.

Schwester Kim works in nursing across early, late and night shifts, and afterwards she tells the oddest things that came out of them. With her boyfriend she also makes the channel kimundwilli, home to the series “Ich zwinge meinen Freund zu…” — horse riding and Pilates were among his turns.

Her cookbook is called “Mit einer Prise Liebe” and sets sixty-five family recipes alongside her mother’s Slovenian dishes. Janine Fischer cooks for children who are actually supposed to eat it, and sells her own TASTINI bakeware range through QVC. She speaks Swiss German while doing it — in a series of its own, viewers get to guess which word just came up.

Liz Kaeber won “Der Bachelor” in 2015 and carried on working as a nurse afterwards. She now runs the fashion label LEZÚ, puts together looks from Zara, Mango and COS, and furnishes rooms alongside that, from the terrace to the nursery.

From 2017 to 2019 Louisa Masciullo presented the ZDF reportage series “Das erste Mal…”. Today she tells family life in capital letters and with full self-irony: too little sleep, arguments about the cooking, arguments about the laundry. In June 2026 she moved into a house, and her sister is standing next to her in most of the posts.

As a child Nina Chuba acted in the German series “Die Pfefferkörner”; in March 2026 she recorded its title song and called it the greatest full-circle moment ever. “Wildberry Lillet” landed in 2022 and two albums followed. What you mostly get to see is the tour, plus the podcast she records with her drummer.

Kayla Shyx makes melancholic indie pop and has been signed to Jive Records since 2022, and her album “sad girl summer” came out in 2025. In January 2026 she recorded a version of Jassin’s “Bitte sei vorsichtig” with the Munich Radio Orchestra. Before that she acted in the web series “Krass Klassenfahrt”. Her clothing label Shyxwear has been running since 2023.

In 2023 Anni The Duck built and sewed forty-six costumes for characters out of anime, games and film. That work has turned into a company with ten employees, plus an annual calendar and a shop of her own. She streams on Twitch, and in costume she appears at Gamescom and Dokomi.