The best nano and micro influencers in Germany

Anna Wellmann keeps goal. Between 2023 and 2025 she won two league titles with FC Bayern along with the cup and the super cup; in June 2026 she extended through 2029. She spends the 2026/27 season on loan at Spanish top-flight club SD Eibar, after a year at Sporting Lisbon. She also trains mental coaches for women footballers.

Under the title "New Makeup Monday", Sofia Andritschke has been testing new products on Mondays since July 2026. The rest of the week fills with outfits and Frankfurt recommendations, from the beauty salon to the perfumery. Greece and Barcelona were added in 2026. Enquiries go through an agency.

Three-time German champion in cross-country skiing, twice over fifty kilometres classic. Thomas Wick retired in 2020 and built two new careers: he studied interior construction and now shoots home stories for a solid-wood manufacturer. His second field is coaching athletes who have their competitive years behind them.

Merle Stork collects words the way other people collect books. "Mondmilch", "sonnendurstig", "Glanzgewimmel" — a fresh haul every week, plus reviews for publishers including DuMont, Aufbau and Kein & Aber. In August 2026 she announced that she had signed with Heyne herself. The writing happens alongside a full-time job.

Sophie came out of weight training and landed in hybrid sport — swimming, cycling, running and Hyrox. In Cologne she raced for the second time in 2026, in mixed doubles. The following summer an injury forced a break; she documented the way back step by step, onto the bike first, then into running shoes.

Anja photographs Europe in beige. Paris in April, Antwerp in May, Puglia in June, Greek islands in between — the same muted palette throughout. Her own motif is called "girl grip", a hand cropped at the edge of the frame holding a bag, a camera or a cup.

Laura Cecilia Kraft shoots ad videos for MAC Cosmetics, Estée Lauder and Kapten & Son. And she explains the business behind them in public: how a portfolio comes together, how to approach clients, what usage rights are worth. Her shoots have taken her to Paris, New York and Sydney among others.

Julia runs her home through the calendar. Christmas tree, Easter branches, Halloween pumpkins; the same rooms redone four times a year, always in pale grey and dried flowers. Between the makeovers she writes short pieces about calm and self-worth. All of it is her full-time job.

Alex Schultjan trains young show jumpers, many of them bred at home, and sells them on later — together with her closest friend under the name Pferdehofliebe. Her mare Lotti placed from novice through to medium level. In 2025 the national equestrian federation invited the pair to Warendorf, where they rode at the federal training centre.

Manuel Zoller works behind the camera, not in front of it. As a director of photography he shoots campaigns for BSTN and through it for Nike, Adidas and Puma, commercials for Mercedes-Benz, Oakley and Lufthansa, and music videos for Loredana and Giant Rooks. His short film "The Weight We Carry" won the 2026 Prisma Award for best cinematography.

For twelve years Florian Odendahl played the coroner in "SOKO München", some 266 episodes. In 2025 he took on the role of Richard Kaiser in the ARD series "Rote Rosen" and won the Rosen-Award as best newcomer for it in August 2026. He has dubbed around two dozen roles as a voice actor, and with his band Isar-Mafia he sings Bavarian-language rock'n'roll.

Since the family moved in during 2022, Anni has been rebuilding the flat piece by piece: a whole floor repainted, every curtain rod swapped for tracks, one room stripped back completely. Two strands have run ever since. "Woher ist …?" answers the question of where a piece of furniture came from, "Instagram vs. Reality" shows the same room unstaged.

She teaches for a living, but it is the eating she became known for: the Braunschweig city marketing podcast calls Lena "probably the best-known vegan" in town. She has eaten her way through the city's vegan menus and written up a good dozen addresses, Café Riptide being her regular. She also helped research a student-run database of vegan-friendly places.

Ganyu, 2B, Ciri: Lolliichan embodies characters from games and anime, and does it with the effort of a production — studio spaces, regular photographers, fully composed sets. At conventions such as DoKomi she works her own table.