What are nano influencers and why are they becoming increasingly important?
Nano influencers are social media users with a small but highly engaged following. They usually have between 1,000 and 10,000 followers and are characterized by authentic and personal content. Their followers often see them as trusted friends rather than distant celebrities, leading to higher engagement rates. At a time when consumers are becoming increasingly skeptical of traditional advertising methods, nano influencers offer an effective way to spread brand messages in an authentic way.
What characterizes a nano influencer?
Nano influencers are characterized by their closeness and authenticity. They maintain close relationships with their followers and interact with them regularly. Their content is often more personal and less commercial than that of larger influencers, which leads to greater trust and a stronger bond. They are also usually experts in their specific niches, be it fashion, fitness, travel or other areas.
Why are nano influencers interesting for brands?
Brands value nano influencers because of their high engagement rate and authentic appearance. Despite their smaller reach, they often have a greater influence on their community. Working with nano influencers is also more cost-efficient than with larger influencers, which is particularly attractive for smaller brands. In addition, nano influencers can deliver customized and credible content that resonates better with their target audience.
Why is our ranking unique?
Our ranking of the top 30 nano influencers in Germany is unique because it is completely data-driven. We use a combination of reach, engagement rate and other relevant factors to identify the most influential nano influencers. Our list is constantly updated and expanded to ensure it contains the most current and relevant influencers. This guarantees that brands find the best opportunities for collaboration.
Top 30 nano influencers in Germany
In this section, we introduce you to the top 30 nano influencers in Germany. These influencers have stood out for their creative content and strong connection to their community:
Alle gegen Merz
The social media profile Alle gegen Merz is dedicated to opposing Friedrich Merz s political agenda With a clear focus on preventing his chancellorship the account mobilizes followers to stand against right wing populism and support progressive politics The content is critical aiming to question Merz s political decisions and views The account encourages active participation in political processes and emphasizes the importance of every vote in elections to promote forward thinking policies
BayernMemes
BayernMemes is a social media profile dedicated to sharing humorous content about football The creator of the profile shares their passion for the sport and the joy of the game with followers With a touch of humor and a playful approach BayernMemes highlights the funny side of football The content is perfect for football enthusiasts who enjoy a good laugh and appreciate the entertaining aspects of the sport
Francis
Francis known as miss francis is a fashion enthusiast from Saxony Anhalt She shares her love for fashion and nylons with her followers With an eye for style and elegance she showcases her outfits and inspires others to explore their own fashion sense Her blonde hair and preference for overknees and high heels are distinctive features of her look Francis profile is a place where fashion and individuality are celebrated
FC St. Pauli-Museum | eV
The FC St Pauli Museum is a cultural hub for football enthusiasts and history buffs Situated at the Gegengerade of the Millerntor Stadium it offers insights into the rich history of FC St Pauli With regular opening hours from Wednesday to Sunday and stadium tours available every day it is a must visit for anyone wanting to experience the unique atmosphere of the club The museum is renowned for its engaging exhibitions and vibrant portrayal of the club s history captivating both long time fans and new visitors alike
Leonie Henkel
Leonie Henkel is a passionate handball player currently taking a creative break. She embraces real life with real goals, sharing her journey from Bali to Australia. Known for her authenticity and love for sports, Leonie connects with her followers through her genuine personality. Her adventurous spirit and commitment to personal growth are evident in her lifestyle.
Lena Hader
Lena Hader is a dedicated animal advocate focused on the welfare of dogs Her commitment to animal rescue and the message adopt don t shop encourages her followers to consider adopting pets Lena is closely associated with the animal rescue organization in South Crete and tirelessly works to save dogs Her passion for animals and relentless efforts make her a significant voice in the animal rescue community
Per Meurling
Per Meurling is a passionate food influencer from Sweden residing in Berlin As the founder of Berlin Food Stories he shares his culinary experiences and discoveries from the city and beyond Known for his authentic reports and insatiable appetite for new flavors Per seeks out the untold stories behind dishes offering his followers a unique glimpse into Berlin s diverse food culture His adventures also take him on travels where he explores the culinary treasures of other countries Per s enthusiasm for food is evident in his engaging and informative content
frankensyndikat
The social media account frankensyndikat is a passionate supporter of FC Nürnberg With the slogan Nürnberg über alles the account demonstrates a strong connection to the city and the club The content reflects enthusiasm for football and fan culture especially the support of the Ultras Nürnberg This account is a hub for those who share a passion for the club and love the stadium atmosphere
Marlene Fichtner
Marlene Fichtner is a German biathlete known for her vibrant and positive outlook on life Her motto don t just exist live is a testament to her active and enthusiastic approach to both her sport and daily life As an athlete she shares her passion for biathlon offering her followers insights into her training and competitions Marlene is admired for her determination and team spirit making her a valued member of the biathlon community
AustrianTigers
AustrianTigers is an intriguing profile dedicated to the realm of military aviation As a full member of the NTA since October it provides captivating insights into the activities of the Eurofighter Typhoon crew in Austria Operated by seasoned AirCrew and GroundCrew members this unofficial page is not affiliated with the Austrian Ministry of Defence The content is perfect for aviation enthusiasts interested in the dynamics and technology of Eurofighters
Marvin Clifford
Marvin Clifford is a talented comic artist renowned for his work on projects like Shakes Fidget Schisslaweng and HORDE His creative passion is evident in his unique illustrations which are often humorous and detailed Marvin has made a name for himself in the comic community captivating his followers with his artistic versatility and dedication to his craft His works are not only entertaining but also inspiring and he frequently shares insights into his creative processes and projects
Ralf Schuler
Ralf Schuler is the head of politics at Vius SE Co KGaA and a prominent commentator in the German media landscape With his expertise in political matters he provides in depth insights and analyses on current issues His work includes interviews with notable figures and discussions on significant political developments in Germany Schuler is known for his critical approach and his ability to convey complex topics in an understandable manner
KARIN
KARIN known by the username foeni is an avid photographer from Upper Austria Austria Her passion for nature and mountains is evident in her stunning landscape photography captured with a Nikon camera Her images showcase the beauty of Austrian landscapes inviting viewers to appreciate the tranquility and splendor of nature
Lena Meißner
Lena Meißner is a professional triathlete from Germany offering insights into balancing university studies with full time training Competing in both short and middle distances Lena shares her journey and challenges as an athlete striving in the triathlon world Her story highlights the dedication and commitment needed to succeed in this demanding sport showcasing her passion and resilience in pursuing her athletic goals
MOONBOYS ENTERTAINMENT
MOONBOYS ENTERTAINMENT is a vibrant music label dedicated to promoting emerging artists With a focus on innovative music projects and creative content the label provides a platform for talented musicians to showcase their work to a wide audience Their passion for music and support for artists are central to their mission reflected in the diversity and quality of the projects they release
𝗔𝗡𝗡𝗔𝗟𝗘𝗡𝗔 𝗨𝗡𝗗 𝗜𝗛𝗥𝗘 𝗖𝗛𝗔𝗢𝗦𝗧𝗥𝗨𝗣𝗣𝗘
Annalena, also known as 'the one with the dressage Tinker', runs a small stable in Hesse. At 22, she is studying childhood education. Her animal family includes Fürst Zebo, a 10-year-old Tinker, Dooleys, a 21-year-old German Riding Pony, and Timba, a 3-year-old Australian Shepherd. Annalena shares her passion for horses and dogs, offering glimpses into her life with her beloved animals.
Felix Gottwald - Pilot
Felix Gottwald is a seasoned pilot flying the Boeing and i In addition to his aviation career he is a skilled photographer and a dedicated sustainability expert His travels take him around the globe capturing stunning images of aircraft and landscapes Felix shares his experiences and aviation insights with a growing community of aviation enthusiasts His posts provide a unique glimpse into the life of a pilot and the challenges and joys of flying one of the world s most iconic aircraft
CELINE LORENZ
Celine Lorenz is an avid paraglider who shares her passion for flying and adventure on her social media profile With a love for challenges and stunning landscapes she inspires her followers with glimpses into her aerial experiences Known for participating in prestigious competitions Celine showcases the beauty of nature from a bird s eye view Her posts reflect a blend of adventure training and the joy of flying
Yasmin Fahimi
Yasmin Fahimi is the chairwoman of the German Trade Union Confederation DGB and a dedicated transformation designer She is passionately committed to social justice and feminist causes As a social democrat she is known for her clear stance on political and social issues Fahimi is a strong advocate for workers rights and calls for investments in education and infrastructure to address Germany s economic challenges
Judith Carl Oats & Cinnamon
Judith Carl known as oatsandcinnamon is a passionate foodie and content creator who focuses on plant based delights With an eye for detail and a love for photography she runs her own studio judithcarlstudio Her creative flair is evident in her culinary creations which she shares with her community As a bookworm she draws inspiration from literature incorporating it into her work Judith s profile is a source of inspiration for those who appreciate plant based cuisine and creative content
Paul
Paul is a prominent fashion and lifestyle influencer known for his innovative and stylish approaches As the creator of csthelabel he shares his passion for fashion and lifestyle with a wide audience Paul s profile serves as a source of inspiration for those interested in streetwear and modern fashion His content reflects a blend of creativity and contemporary style that captivates his followers
GLOCKENBACH
GLOCKENBACH is an emerging music act making waves with their catchy melodies and innovative sounds Known for their energetic performances they captivate audiences with a blend of electronic beats and emotional lyrics creating a unique atmosphere that invites both dancing and reflection Their music is available on all major streaming platforms attracting fans worldwide GLOCKENBACH continues to be an exciting name in the music scene offering fresh and engaging content that resonates with listeners Their dynamic presence and creative output make them a group to watch in the industry
MMA OHNE MASKE
MMA OHNE MASKE is a key destination for anyone interested in Mixed Martial Arts in Germany The channel offers a variety of content including news podcasts and interviews that highlight the German MMA scene With a focus on current events and developments MMA OHNE MASKE provides its followers with a comprehensive insight into the world of combat sports The platform is renowned for its in depth analyses and engaging discussions appealing to both hardcore fans and newcomers to the MMA field
Christian Geller
Christian Geller is a distinguished music producer composer and lyricist with over million units sold and number one chart hits As a publisher and manager he has brought over products to the charts Known for his creativity and success Geller is a significant figure in the music industry His ability to craft hits that gain worldwide recognition sets him apart Geller s passion for music and commitment to quality are evident in all his projects making him a respected and influential presence in the field
Hempelchen
Hempelchen is a passionate car enthusiast who shares her love for classic vehicles on Instagram With a special focus on her Golf CL she showcases her enthusiasm for vintage cars and car culture Based in Hagen and Kassel she combines her passion for cars with a sense of adventure As a BF driver at Linkamp GmbH she brings her expertise and dedication to the automotive world Her posts exude an authentic love for cars that resonates with many car enthusiasts
Lemon Cycling Club
Lemon Cycling Club is a vibrant community of cycling enthusiasts who share a passion for fun rides With a welcoming motto that everyone is heartily invited the club fosters an inclusive atmosphere Members are active on Strava and regularly organize group rides The club provides a platform for anyone looking to enjoy their love for cycling in a friendly and supportive environment
T H O M A S W I C K
T H O M A S W I C K is an influencer from the Thuringian Forest who shares his passion for nature and adventure He captivates his followers with glimpses into his active lifestyle filled with outdoor activities and travel His posts reflect a deep connection to nature and showcase his joy in sporting challenges and mountain experiences Thomas conveys a positive outlook on life and inspires his community to explore and appreciate the beauty of nature
Rudolf Buchbinder
Rudolf Buchbinder is a distinguished pianist celebrated for a career spanning over sixty years Associated with Deutsche Grammophon he has gained worldwide acclaim for his interpretations of classical masterpieces Known for his profound and emotive performances Buchbinder captivates audiences globally His dedication to music and artistry makes him a prominent figure in the classical music world With a deep passion for his craft he continues to inspire and engage music lovers everywhere
Pasha und Pablo | Alltag mit Katzen
Pasha and Pablo are the delightful duo behind the profile Everyday Life with Cats Since they have been sharing their adventures and challenges as cat enthusiasts With a touch of humor and a hint of heartache they offer glimpses into life with their furry companions Their bio reveals them as heartbreakers by nature and troublemakers by choice Known for their authentic and entertaining style they highlight the daily life with cats capturing the essence of living with these charming creatures
Sonja Gries
Sonja Gries known as sonnes welt is a passionate traveler from Bavaria Germany Her social media presence exudes joy and happiness as she captures the beauty of the world around her With a focus on nature and positive life moments Sonja inspires her followers to embrace life to the fullest Her posts are a tribute to the small joys of life and the wonders of nature which she shares with her community