As digital platforms continue to shape fashion and beauty trends, influencers are at the forefront of this transformation.
Germany, known for its vibrant culture and cutting-edge fashion, hosts some of the most influential personalities in the industry. This article explores the top 20 fashion and beauty influencers in Germany for 2024, highlighting their unique contributions and impact on social media.
From Berlin's streetwear aficionados to Munich’s luxury beauty gurus, these influencers blend traditional German aesthetics with contemporary trends, reaching audiences worldwide. They not only set trends but also provide valuable insights into the evolving fashion landscape, showcasing a mix of haute couture, everyday fashion, sustainable choices, and avant-garde beauty techniques.
What makes these influencers stand out? It's their ability to connect with followers through authentic content, which includes behind-the-scenes looks at the fashion industry, detailed beauty tutorials, and personal anecdotes. Their platforms serve as a bridge between high fashion brands and the consumer, making luxury and style more accessible.
This year’s list includes both rising stars and established icons who have mastered the art of digital influence. Each influencer has been selected based on their reach, engagement, originality, and the quality of their content. Whether you’re looking for inspiration to revamp your wardrobe, tips on skincare, or a peek into the latest fashion industry innovations, these influencers are your go-to resource for all things style in Germany.
alton
Alton is recognized for his distinctive style and presence in the world of fashion. With a keen sense for aesthetics and an authentic approach to current trends, he influences the international fashion scene. His collaborations with renowned brands and personalities highlight his passion for creative expression and commitment to cultural diversity.
paula
Paula combines creative passion and craftsmanship to create distinctive fashion pieces. With an eye for trends and innovative design, she presents inspiring looks that highlight individuality and style. Her profile showcases the diversity of contemporary fashion, from custom-made garments to everyday outfits. Personal insights and original ideas lend her presentations authenticity and approachability.
moritz hau
Moritz Hau, based in Paris, skillfully blends international lifestyle with a passion for fashion and aesthetics. Through his management roles at TPA Global and VNY Models, he offers insights into exclusive collections from leading fashion houses and shares unique moments from urban life. His sense for trends and appreciation for high-quality brands are reflected in inspiring impressions.
laura v.
Laura V. shares inspiring glimpses into the world of fashion and personal style. With a keen sense for current trends, she presents a variety of outfits, exclusive accessories, and summer favorites. Her posts reflect a passion for travel, aesthetics, and well-groomed appearances. Authentic impressions from special moments and first-hand recommendations make her profile a diverse source of inspiration.
lara runarsson
Lara Runarsson, based in Würzburg, inspires with a keen sense for fashion and sophisticated styles. She regularly showcases elegant dresses, creative fashion tips, and her passion for luxurious accessories and select fragrances. With attention to aesthetics and detail, she brings together classic elegance and modern trends, encouraging creativity in everyday outfits.
emma aurora
Emma Aurora, based in Berlin, shares inspiring perspectives on fashion, lifestyle, and personal experiences. Her sense for trends and authentic style connects contemporary fashion with individual stories. Her content reflects a balance of urban vibes, self-care, and creative diversity, making her presence distinctive. Collaborations with brands and projects like her own podcast highlight her versatility.
eva
Eva offers a sophisticated perspective on contemporary style, blending timeless elegance with current trends. Her posts highlight premium brands and unique details, focusing on seasonal inspirations and creative nuances. Eva skillfully merges classic aesthetics with modern influences, creating an inspiring space for those who appreciate authenticity and refined fashion.
david koch
David Koch showcases a sophisticated lifestyle that blends fashion, design, and exclusive experiences. With a keen eye for stylish outfits and premium accessories, he demonstrates how aesthetics and functionality can merge seamlessly in everyday life. His impressions from international travels, luxury items, and timeless classics reflect a refined approach to modern elegance.
fernanda sousa linhares
Fernanda Sousa Linhares, based in Hamburg, shares her passion for fashion through a diverse collection of thoughtfully styled outfits. Her profile combines current trends with a distinct personal touch, showcasing creativity in both video edits and catwalk presentations. With an eye for detail and aesthetics, she seamlessly connects individual identity and contemporary style, offering followers inspiration for their own wardrobe.
sina anjulie
Based in Berlin, Sina Anjulie impresses with a unique blend of tomboy and femme elements in her style. Her approach to fashion combines classic trends with modern accents, reflecting a love for colors, distinctive accessories, and personal expression. Seasonal inspirations and a keen sense for materials shape her looks, creating an authentic and creative fashion universe.
anna kova schmidt
Anna Kova Schmidt combines academic expertise with personal experience to address topics such as self-acceptance, fashion, and mental health. She shares insights on PCOS, anxiety disorders, and the journey to well-being regardless of body size. With a master's degree in media and cultural analysis, she offers a knowledgeable perspective and advocates for positive body image. Her own brand presents fashion for diverse body types.
suzan wusa
Suzan Wusa is a well-known figure with a diverse background in television, beauty, and music. Her expertise as a beauty expert and DJ combines style, creativity, and a passion for emerging trends. Through her experiences and recommendations in lifestyle, fashion, and events, she shares enthusiasm for quality moments and innovative technology. Suzan Wusa embodies inspiring diversity and a modern, urban way of life.
tingting lai
Tingting Lai, based in Berlin, stands out for her refined sense of fashion and style. She skillfully combines contemporary trends with personal elegance, showcasing inspiring looks and exclusive accessories. Her posts reflect a passion for high-quality brands and creative compositions, always conveying a sense of ease and joy. Tingting’s unique touch brings a fresh perspective to modern aesthetics.
ella
Under the name ellabekind, Ella shares a thoughtfully curated collection of elegant outfits that blend timeless style with a focus on sustainability. Her aesthetic is defined by clean silhouettes, quality materials, and a neutral color palette. Based between Munich and London, she inspires modern women with versatile looks for everyday life and special occasions alike.
niklas rueth
Niklas Rueth showcases a modern, urban style inspired by life between Barcelona and Berlin. With a keen sense for trends and personal expression, he blends classic elements with contemporary influences. His posts reflect creativity, international experiences, and a thoughtful approach to fashion, always focusing on authenticity and capturing special moments.
a y d a h a d i
A Y D A H A D I shares her passion for stylish fashion, colorful outfits, and modern mid-century aesthetics. Her profile showcases creative combinations of inspiring looks, distinctive accessories, and individual statements. With a keen sense for trends, high-quality details, and authentic joy, she highlights fashion that unites personality and contemporary style. Her everyday life in Hanover is enriched by travels and special experiences.
p e l i n
P E L I N from Heidelberg shares her passion for fashion, beauty, and interior design, enriched by insights from her everyday family life. As a mother of two, she blends current trends with authentic personal experiences. Her content stands out for stylish inspiration, elegance, and a harmonious balance between aesthetics and empathy, reflecting a modern and diverse lifestyle.
sepideh evin
Sepideh Evin offers a personal perspective as a young woman with Persian roots living in Hamburg. Her profile reflects a passion for fashion and an elegant, modern lifestyle. Through stylish outfits, special moments, and travel experiences, she creates an authentic diary that blends inspiration with cultural diversity.
christina patakas
Christina Patakas from Germany skillfully combines a sense of style with a passion for dance. Her posts reflect creativity, a keen eye for trends, and the joy of movement, as she regularly interprets current fashion and dance trends with her own unique touch. Through inspiring outfits and innovative choreography, Christina presents authenticity and modern elegance.
marco
Marco curates a timeless style, characterized by minimalist outfits and carefully selected essentials. Based in Düsseldorf, he focuses on understated elegance, blending classic fashion elements with modern touches. His posts reflect a keen sense for aesthetics and detail, drawing inspiration from both daily life and special occasions. Authenticity and a subtle approach to fashion define his content, creating an inviting and relatable presence.