As digital platforms continue to shape fashion and beauty trends, influencers are at the forefront of this transformation.
Germany, known for its vibrant culture and cutting-edge fashion, hosts some of the most influential personalities in the industry. This article explores the top 20 fashion and beauty influencers in Germany for 2024, highlighting their unique contributions and impact on social media.
From Berlin's streetwear aficionados to Munich’s luxury beauty gurus, these influencers blend traditional German aesthetics with contemporary trends, reaching audiences worldwide. They not only set trends but also provide valuable insights into the evolving fashion landscape, showcasing a mix of haute couture, everyday fashion, sustainable choices, and avant-garde beauty techniques.
What makes these influencers stand out? It's their ability to connect with followers through authentic content, which includes behind-the-scenes looks at the fashion industry, detailed beauty tutorials, and personal anecdotes. Their platforms serve as a bridge between high fashion brands and the consumer, making luxury and style more accessible.
This year’s list includes both rising stars and established icons who have mastered the art of digital influence. Each influencer has been selected based on their reach, engagement, originality, and the quality of their content. Whether you’re looking for inspiration to revamp your wardrobe, tips on skincare, or a peek into the latest fashion industry innovations, these influencers are your go-to resource for all things style in Germany.
Calum Harper
Calum Harper is an emerging talent in the modeling and acting industry based in New York City With a striking presence and unique style he has made a name for himself in the industry His versatility is evident in his work as both a model and actor making him a sought after figure Calum is known for his charismatic aura and ability to excel in various creative fields His passion and dedication to his career are clearly visible making him an inspiring role model for many
Paula
Paula known as un labeled on social media is an emerging designer who started her creative journey in her childhood bedroom With a passion for fashion and an eye for detail she has made a name for herself in the design world Her spring collection showcases her ability to blend traditional styles with modern touches Paula inspires her followers with her authentic and bold approach to fashion often thinking outside the box Her designs are not just garments but expressions of her personality and creativity
Jannik
Jannik, known as 'jaadiee', is a skilled personal photographer and the grandson of Gramps. He manages multiple accounts, including @byjaadiee and @bygramps, and is part of the agency @altbaucreativestudios. His creative work and unique style make him a notable figure in the social media world.
𝕮𝖆𝖘𝖘𝖞
𝕮𝖆𝖘𝖘𝖞 known as creepycassy is a Goth girl influencer from Germany She shares her passion for fashion tattoos and make up with her followers Her content is characterized by a unique style that incorporates dark and mystical elements 𝕮𝖆𝖘𝖘𝖞 is renowned for her creative photoshoots and her ability to transform everyday moments into captivating visual stories Her community appreciates her authentic and inspiring approach making her a popular figure in the alternative fashion scene
TingTing Lai
TingTing Lai is an influencer based in Berlin, Germany, known for her positive attitude and kindness. She regularly shares glimpses of her life and travels, inspiring and delighting her followers.
Jona
Jona is a versatile model and content creator specializing in fashion beauty and lifestyle Based in Berlin and Los Angeles he brings an international perspective to his work His creative energy and dedication to the fashion world are evident in his presence Jona is known for his inspiring content that showcases his passion for aesthetics and style As an emerging talent in the fashion industry he attracts a wide following with his unique perspective and charisma
Selina
Selina Anna Charlotte is a vibrant influencer known for her passion for anime Marvel and Star Wars With a creative and playful style she captivates her audience and inspires her community Selina is recognized for her fashionable outfits and unique sense of style She openly shares her interests and preferences creating a connection with like minded individuals Her social media presence is marked by authenticity and a touch of glamour
Emma Aurora
Emma Aurora is a Berlin-based influencer known for her creative and authentic presence on social media. She shares glimpses of her life and travels, inspiring and engaging her followers. Emma has a strong connection with her community, showcasing her personality through her content. Her passion for life and her surroundings is evident in her work.
Shari Kramer | Makeup Artist
Shari Kramer, known as @shari.mua, is a talented makeup artist from Germany. She provides daily makeup inspiration and hosts online masterclasses to share her techniques and tips. Her creative looks and professional skills make her a sought-after expert in the beauty industry.
FELICE
FELICE is an Italian influencer based in Germany known for providing daily outfit inspiration that s easy to restyle With a focus on fashion and a creative mindset he encourages his followers to transform their wardrobe and mindset His content blends stylish looks with a touch of Italian flair inspiring his community to experience fashion in an accessible and enjoyable way
rebeca oksana
Rebeca Oksana is a Brazilian influencer based in Düsseldorf Germany She shares her insights and thoughts on various topics and trends Her content reflects a blend of Brazilian heritage and German lifestyle Rebeca is known for her unique style and creative approach to everyday topics Her social media presence attracts a diverse following who appreciate her authentic and inspiring personality
SHARLINE DAVIDSEN
SHARLINE DAVIDSEN is an influencer based in Hamburg Germany She frequently shares glimpses of her life and fashion preferences Her content is characterized by a stylish yet laid back approach that reflects her personality SHARLINE values authenticity and inspires her followers with her unique style and positive outlook
angelina frerk
Angelina Frerk is a rising influencer active on multiple platforms. She is known for her creative and authentic approach, which she shares with her followers. Angelina also works as a model and collaborates with renowned agencies. Her content is diverse, reflecting her personality and interests.
Franziska Nazarenus
Franziska Nazarenus is a German influencer living in Paris. She captivates her followers with her chic style and unique Parisian vibes. Her content reflects her love for fashion and her life in the City of Lights.
Kim Vuong
Kim, known as 'morveskim', is a Berlin-based influencer who inspires her followers with creative hairstyles and fashionable outfits. Her content reflects a passion for beauty and style, often sharing her love for German cuisine, especially Phở. Her vibrant and welcoming personality attracts an engaged community, affectionately called 'morvees'.
Thanya Wong
Thanya is an influencer from Germany, active on TikTok under the username thanyaw_. She frequently shares content focused on fashion and personal style choices. Her followers appreciate her creative outfits and her ability to mix and match different looks.
MORITZ HAU
Moritz Hau is a German influencer based in Paris. He works in management at TPA and VNY Models. His content provides a glimpse into his life and career in the fashion industry.
Salirasa - Short Hair Tutorials | Pixiecut | Undercut
Lisa known by her username salirasa is a creative influencer specializing in styling ideas for short hair Focusing on pixie cuts and undercuts she inspires her followers to try new looks Her content provides practical tips and easy tutorials enabling anyone to style their hair at home Lisa shares her passion for hair styling and encourages her community to be creative and experiment with different styles Her videos are a valuable resource for anyone looking for fresh and trendy short hair ideas
Funda Kocak
Funda Kocak is an inspiring influencer specializing in fashion, styling, beauty, and interior design. With a keen eye for detail and a passion for aesthetics, she regularly shares creative outfit ideas and styling tips. Her philosophy 'Patience is a virtue' is reflected in her meticulous selection and presentation.
Christine Eismann
Christine Eismann, known as 'bella11k', is an influential figure in the beauty, fashion, and lifestyle sectors. Based in Germany, she is a member of the World Bloggers Awards. Christine frequently shares her expertise and tips on fashion and beauty with her community.