As digital platforms continue to shape fashion and beauty trends, influencers are at the forefront of this transformation.
Germany, known for its vibrant culture and cutting-edge fashion, hosts some of the most influential personalities in the industry. This article explores the top 20 fashion and beauty influencers in Germany for 2024, highlighting their unique contributions and impact on social media.
From Berlin's streetwear aficionados to Munich’s luxury beauty gurus, these influencers blend traditional German aesthetics with contemporary trends, reaching audiences worldwide. They not only set trends but also provide valuable insights into the evolving fashion landscape, showcasing a mix of haute couture, everyday fashion, sustainable choices, and avant-garde beauty techniques.
What makes these influencers stand out? It's their ability to connect with followers through authentic content, which includes behind-the-scenes looks at the fashion industry, detailed beauty tutorials, and personal anecdotes. Their platforms serve as a bridge between high fashion brands and the consumer, making luxury and style more accessible.
This year’s list includes both rising stars and established icons who have mastered the art of digital influence. Each influencer has been selected based on their reach, engagement, originality, and the quality of their content. Whether you’re looking for inspiration to revamp your wardrobe, tips on skincare, or a peek into the latest fashion industry innovations, these influencers are your go-to resource for all things style in Germany.
of custom clothing upcycling
Of Custom Clothing Upcycling stands at the forefront of innovation by merging fashion and art, shaping new perspectives in contemporary design. With a focus on individuality and creative reuse, the profile inspires a global network of designers since 2019 and highlights cultural and historical influences that define unique styles and trends.
moritz hau
Moritz Hau, based in Paris, skillfully blends international lifestyle with a passion for fashion and aesthetics. Through his management roles at TPA Global and VNY Models, he offers insights into exclusive collections from leading fashion houses and shares unique moments from urban life. His sense for trends and appreciation for high-quality brands are reflected in inspiring impressions.
laura v.
Laura V. shares inspiring glimpses into the world of fashion and personal style. With a keen sense for current trends, she presents a variety of outfits, exclusive accessories, and summer favorites. Her posts reflect a passion for travel, aesthetics, and well-groomed appearances. Authentic impressions from special moments and first-hand recommendations make her profile a diverse source of inspiration.
lara runarsson
Lara Runarsson, based in Würzburg, inspires with a keen sense for fashion and sophisticated styles. She regularly showcases elegant dresses, creative fashion tips, and her passion for luxurious accessories and select fragrances. With attention to aesthetics and detail, she brings together classic elegance and modern trends, encouraging creativity in everyday outfits.
tingting lai
Tingting Lai, based in Berlin, stands out for her refined sense of fashion and style. She skillfully combines contemporary trends with personal elegance, showcasing inspiring looks and exclusive accessories. Her posts reflect a passion for high-quality brands and creative compositions, always conveying a sense of ease and joy. Tingting’s unique touch brings a fresh perspective to modern aesthetics.
paula
Paula combines creative passion and craftsmanship to create distinctive fashion pieces. With an eye for trends and innovative design, she presents inspiring looks that highlight individuality and style. Her profile showcases the diversity of contemporary fashion, from custom-made garments to everyday outfits. Personal insights and original ideas lend her presentations authenticity and approachability.
sina anjulie
Based in Berlin, Sina Anjulie impresses with a unique blend of tomboy and femme elements in her style. Her approach to fashion combines classic trends with modern accents, reflecting a love for colors, distinctive accessories, and personal expression. Seasonal inspirations and a keen sense for materials shape her looks, creating an authentic and creative fashion universe.
shanice messina
Shanice Messina combines Spanish and Italian heritage with a modern lifestyle in Munich and Frankfurt. Her profile focuses on the harmonious blend of fashion, elegance, and self-confidence. With a keen sense for aesthetics and meaningful connections, she inspires the integration of feminine strength, joie de vivre, and timeless sophistication into everyday life. Her posts reflect ease, luxury, and the beauty of genuine relationships.
anna wein
Anna Wein, based in Munich, shares inspiring glimpses into contemporary fashion trends, stylish outfits, and personal travel experiences. Her keen sense for aesthetics is reflected in detailed posts that capture seasonal looks, interior design, and the atmosphere of international cities. She authentically reflects on everyday moments, blending fashion with urban lifestyle and giving classic color schemes a modern twist.
emma aurora
Emma Aurora, based in Berlin, shares inspiring perspectives on fashion, lifestyle, and personal experiences. Her sense for trends and authentic style connects contemporary fashion with individual stories. Her content reflects a balance of urban vibes, self-care, and creative diversity, making her presence distinctive. Collaborations with brands and projects like her own podcast highlight her versatility.
felix fashion experiment
Felix Fashion Experiment offers a unique perspective on style, blending current trends with personal touches. Based in Germany, Felix curates diverse outfits that combine elegance with everyday practicality. His approach highlights modern combinations, urban influences, and a keen eye for detail, evident in every look. From classic ensembles to experimental pieces, his passion for innovative fashion shines through each presentation.
eva
Eva offers a sophisticated perspective on contemporary style, blending timeless elegance with current trends. Her posts highlight premium brands and unique details, focusing on seasonal inspirations and creative nuances. Eva skillfully merges classic aesthetics with modern influences, creating an inspiring space for those who appreciate authenticity and refined fashion.
niklas rueth
Niklas Rueth showcases a modern, urban style inspired by life between Barcelona and Berlin. With a keen sense for trends and personal expression, he blends classic elements with contemporary influences. His posts reflect creativity, international experiences, and a thoughtful approach to fashion, always focusing on authenticity and capturing special moments.
michaela zagaevski
Michaela Zagaevski, based in Berlin, blends refined style with academic expertise in luxury fashion and beauty. Her keen sense for aesthetics and trends is evident in her diverse inspirations, ranging from fashion and urban lifestyle to special moments. Her profile reflects a harmonious mix of personal style, emotional insights, and a passion for premium brands.
a y d a h a d i
A Y D A H A D I shares her passion for stylish fashion, colorful outfits, and modern mid-century aesthetics. Her profile showcases creative combinations of inspiring looks, distinctive accessories, and individual statements. With a keen sense for trends, high-quality details, and authentic joy, she highlights fashion that unites personality and contemporary style. Her everyday life in Hanover is enriched by travels and special experiences.
anna kova schmidt
Anna Kova Schmidt combines academic expertise with personal experience to address topics such as self-acceptance, fashion, and mental health. She shares insights on PCOS, anxiety disorders, and the journey to well-being regardless of body size. With a master's degree in media and cultural analysis, she offers a knowledgeable perspective and advocates for positive body image. Her own brand presents fashion for diverse body types.
anna astrup
Anna Astrup embodies a contemporary lifestyle, blending fashion with a sense of well-being. With a keen eye for trends, she highlights the balance between urban routines and relaxing moments. Her posts reflect a love for Copenhagen, seasonal inspirations, and carefully curated outfits. Anna skillfully combines style awareness with personal experiences and atmospheric glimpses into her everyday life.
ella
Under the name ellabekind, Ella shares a thoughtfully curated collection of elegant outfits that blend timeless style with a focus on sustainability. Her aesthetic is defined by clean silhouettes, quality materials, and a neutral color palette. Based between Munich and London, she inspires modern women with versatile looks for everyday life and special occasions alike.
hannaweig
Hannaweig captivates with a keen sense for timeless style and a distinct passion for vintage aesthetics. Her outfits blend classic elegance with modern touches, reflecting an appreciation for quality and authenticity. From nostalgic 90s references to summer looks and coffee moments, she creates a harmonious mix of fashion inspiration and personal flair. Her profile presents a diverse range of impressions that seamlessly unite lifestyle, fashion, and individuality.
sepideh evin
Sepideh Evin offers a personal perspective as a young woman with Persian roots living in Hamburg. Her profile reflects a passion for fashion and an elegant, modern lifestyle. Through stylish outfits, special moments, and travel experiences, she creates an authentic diary that blends inspiration with cultural diversity.