As digital platforms continue to shape fashion and beauty trends, influencers are at the forefront of this transformation.
Germany, known for its vibrant culture and cutting-edge fashion, hosts some of the most influential personalities in the industry. This article explores the top 20 fashion and beauty influencers in Germany for 2024, highlighting their unique contributions and impact on social media.
From Berlin's streetwear aficionados to Munich’s luxury beauty gurus, these influencers blend traditional German aesthetics with contemporary trends, reaching audiences worldwide. They not only set trends but also provide valuable insights into the evolving fashion landscape, showcasing a mix of haute couture, everyday fashion, sustainable choices, and avant-garde beauty techniques.
What makes these influencers stand out? It's their ability to connect with followers through authentic content, which includes behind-the-scenes looks at the fashion industry, detailed beauty tutorials, and personal anecdotes. Their platforms serve as a bridge between high fashion brands and the consumer, making luxury and style more accessible.
This year’s list includes both rising stars and established icons who have mastered the art of digital influence. Each influencer has been selected based on their reach, engagement, originality, and the quality of their content. Whether you’re looking for inspiration to revamp your wardrobe, tips on skincare, or a peek into the latest fashion industry innovations, these influencers are your go-to resource for all things style in Germany.
moritz hau
Moritz Hau, based in Paris, skillfully blends international lifestyle with a passion for fashion and aesthetics. Through his management roles at TPA Global and VNY Models, he offers insights into exclusive collections from leading fashion houses and shares unique moments from urban life. His sense for trends and appreciation for high-quality brands are reflected in inspiring impressions.
sina anjulie
Based in Berlin, Sina Anjulie impresses with a unique blend of tomboy and femme elements in her style. Her approach to fashion combines classic trends with modern accents, reflecting a love for colors, distinctive accessories, and personal expression. Seasonal inspirations and a keen sense for materials shape her looks, creating an authentic and creative fashion universe.
tingting lai
Tingting Lai, based in Berlin, stands out for her refined sense of fashion and style. She skillfully combines contemporary trends with personal elegance, showcasing inspiring looks and exclusive accessories. Her posts reflect a passion for high-quality brands and creative compositions, always conveying a sense of ease and joy. Tingting’s unique touch brings a fresh perspective to modern aesthetics.
lara runarsson
Lara Runarsson, based in Würzburg, inspires with a keen sense for fashion and sophisticated styles. She regularly showcases elegant dresses, creative fashion tips, and her passion for luxurious accessories and select fragrances. With attention to aesthetics and detail, she brings together classic elegance and modern trends, encouraging creativity in everyday outfits.
paula
Paula combines creative passion and craftsmanship to create distinctive fashion pieces. With an eye for trends and innovative design, she presents inspiring looks that highlight individuality and style. Her profile showcases the diversity of contemporary fashion, from custom-made garments to everyday outfits. Personal insights and original ideas lend her presentations authenticity and approachability.
felix fashion experiment
Felix Fashion Experiment offers a unique perspective on style, blending current trends with personal touches. Based in Germany, Felix curates diverse outfits that combine elegance with everyday practicality. His approach highlights modern combinations, urban influences, and a keen eye for detail, evident in every look. From classic ensembles to experimental pieces, his passion for innovative fashion shines through each presentation.
anna wein
Anna Wein, based in Munich, shares inspiring glimpses into contemporary fashion trends, stylish outfits, and personal travel experiences. Her keen sense for aesthetics is reflected in detailed posts that capture seasonal looks, interior design, and the atmosphere of international cities. She authentically reflects on everyday moments, blending fashion with urban lifestyle and giving classic color schemes a modern twist.
a y d a h a d i
A Y D A H A D I shares her passion for stylish fashion, colorful outfits, and modern mid-century aesthetics. Her profile showcases creative combinations of inspiring looks, distinctive accessories, and individual statements. With a keen sense for trends, high-quality details, and authentic joy, she highlights fashion that unites personality and contemporary style. Her everyday life in Hanover is enriched by travels and special experiences.
michaela zagaevski
Michaela Zagaevski, based in Berlin, blends refined style with academic expertise in luxury fashion and beauty. Her keen sense for aesthetics and trends is evident in her diverse inspirations, ranging from fashion and urban lifestyle to special moments. Her profile reflects a harmonious mix of personal style, emotional insights, and a passion for premium brands.
emma aurora
Emma Aurora, based in Berlin, shares inspiring perspectives on fashion, lifestyle, and personal experiences. Her sense for trends and authentic style connects contemporary fashion with individual stories. Her content reflects a balance of urban vibes, self-care, and creative diversity, making her presence distinctive. Collaborations with brands and projects like her own podcast highlight her versatility.
anna kova schmidt
Anna Kova Schmidt combines academic expertise with personal experience to address topics such as self-acceptance, fashion, and mental health. She shares insights on PCOS, anxiety disorders, and the journey to well-being regardless of body size. With a master's degree in media and cultural analysis, she offers a knowledgeable perspective and advocates for positive body image. Her own brand presents fashion for diverse body types.
shanice messina
Shanice Messina combines Spanish and Italian heritage with a modern lifestyle in Munich and Frankfurt. Her profile focuses on the harmonious blend of fashion, elegance, and self-confidence. With a keen sense for aesthetics and meaningful connections, she inspires the integration of feminine strength, joie de vivre, and timeless sophistication into everyday life. Her posts reflect ease, luxury, and the beauty of genuine relationships.
ella
Under the name ellabekind, Ella shares a thoughtfully curated collection of elegant outfits that blend timeless style with a focus on sustainability. Her aesthetic is defined by clean silhouettes, quality materials, and a neutral color palette. Based between Munich and London, she inspires modern women with versatile looks for everyday life and special occasions alike.
niklas rueth
Niklas Rueth showcases a modern, urban style inspired by life between Barcelona and Berlin. With a keen sense for trends and personal expression, he blends classic elements with contemporary influences. His posts reflect creativity, international experiences, and a thoughtful approach to fashion, always focusing on authenticity and capturing special moments.
franziska nazarenus
Franziska Nazarenus, a German in Paris, shares her passion for fashion, aesthetics, and inspiring experiences. Her posts reflect a love for unique places, stylish outfits, and memorable moments with friends. With a sense of elegance and a naturally vibrant personality, she takes her community on journeys between Paris, Dubai, Cannes, and the Maldives.
elena zoe
Elena Zoe embodies a modern yet timeless sense of style, blending fashion awareness with a positive outlook. She shares creative outfits, highlights quality products, and expresses her passion for current trends, hair care, and personal looks. Her authentic presence reflects dedication and joy in fashion, while promoting a confident and loving approach to life.
olesya schuler | personal style expert
OLESYA SCHULER draws on more than 14 years of experience in the fashion industry, offering inspiring insights into trends, personal styling, and practical tips from Munich. Frequently featured in leading magazines such as InStyle Germany and Marie Claire Germany, she makes contemporary looks and individual style accessible for women of all ages, helping them express their unique style with confidence.
mubi idriess
Mubi Idriess embodies a refined, modern approach to men's style, merging aesthetic sensibility with effortless luxury. Drawing inspiration from both Barcelona and Munich, he redefines menswear by blending sophisticated looks, a passion for automobiles, and unique lifestyle experiences. His posts offer a diverse perspective on contemporary fashion, travel, and evolving trends.
marco
Marco curates a timeless style, characterized by minimalist outfits and carefully selected essentials. Based in Düsseldorf, he focuses on understated elegance, blending classic fashion elements with modern touches. His posts reflect a keen sense for aesthetics and detail, drawing inspiration from both daily life and special occasions. Authenticity and a subtle approach to fashion define his content, creating an inviting and relatable presence.
birte
Birte showcases a diverse range of contemporary outfits and stylish looks, capturing current fashion trends with ease. Her profile features inspiring combinations that balance everyday practicality with individuality. With a keen sense for seasonal highlights and popular brands, Birte offers authentic insights into her personal style, focusing on creative details and wearable elegance.