As digital platforms continue to shape fashion and beauty trends, influencers are at the forefront of this transformation.
Germany, known for its vibrant culture and cutting-edge fashion, hosts some of the most influential personalities in the industry. This article explores the top 20 fashion and beauty influencers in Germany for 2024, highlighting their unique contributions and impact on social media.
From Berlin's streetwear aficionados to Munich’s luxury beauty gurus, these influencers blend traditional German aesthetics with contemporary trends, reaching audiences worldwide. They not only set trends but also provide valuable insights into the evolving fashion landscape, showcasing a mix of haute couture, everyday fashion, sustainable choices, and avant-garde beauty techniques.
What makes these influencers stand out? It's their ability to connect with followers through authentic content, which includes behind-the-scenes looks at the fashion industry, detailed beauty tutorials, and personal anecdotes. Their platforms serve as a bridge between high fashion brands and the consumer, making luxury and style more accessible.
This year’s list includes both rising stars and established icons who have mastered the art of digital influence. Each influencer has been selected based on their reach, engagement, originality, and the quality of their content. Whether you’re looking for inspiration to revamp your wardrobe, tips on skincare, or a peek into the latest fashion industry innovations, these influencers are your go-to resource for all things style in Germany.
Shari Kramer
Shari Kramer, known as @shari.mua, is a talented makeup artist from Germany. She provides daily makeup inspiration and hosts online masterclasses to share her techniques and tips. Her creative looks and professional skills make her a sought-after expert in the beauty industry.
Lara Runarsson
Lara Rúnarsson is a fashion enthusiast specializing in glam styles and fashion hacks. She helps her followers find cute dresses so they don't have to. Her passion for fashion is evident in her creative and stylish social media presence.
Jessy Hartel
Jessy Hartel is a passionate makeup artist and the founder of Casca's Originals. With a large following on TikTok, she frequently shares her creative looks and beauty tips, showcasing her love for trying new products.
TingTing Lai
TingTing Lai is an influencer based in Berlin, Germany, known for her positive attitude and kindness. She regularly shares glimpses of her life and travels, inspiring and delighting her followers.
Kurze Haare
Kurze Haare is an inspiring page for those looking for new hairstyles and styling ideas for short hair. Discover a variety of creative and modern haircuts that can help you transform and enhance your look.
Franziska Nazarenus
Franziska Nazarenus is a German influencer living in Paris. She captivates her followers with her chic style and unique Parisian vibes. Her content reflects her love for fashion and her life in the City of Lights.
Christine Eismann
Christine Eismann, known as 'bella11k', is an influential figure in the beauty, fashion, and lifestyle sectors. Based in Germany, she is a member of the World Bloggers Awards. Christine frequently shares her expertise and tips on fashion and beauty with her community.
angelina frerk
Angelina Frerk is a rising influencer active on multiple platforms. She is known for her creative and authentic approach, which she shares with her followers. Angelina also works as a model and collaborates with renowned agencies. Her content is diverse, reflecting her personality and interests.
Anna Wein
Anna Wein is a passionate influencer from Munich with a love for fashion, beauty, and travel. Her unique style and attention to detail inspire her followers to see the world through her eyes. Her content reflects a blend of elegance and adventure, capturing her personality perfectly. Anna shares her experiences and impressions from various cities and countries, offering her followers a glimpse into her exciting life.
Thanya Wong
Thanya is an influencer from Germany, active on TikTok under the username thanyaw_. She frequently shares content focused on fashion and personal style choices. Her followers appreciate her creative outfits and her ability to mix and match different looks.
Tanja Jager
Tanja Jager is a fashion enthusiast and lab technician who loves dogs. On her profile, she shares her daily outfits, inspiring her followers with stylish combinations. Her passion for fashion and keen sense of trends make her a popular influencer in the fashion world.
lea
Lea is a 22-year-old influencer from Hamburg, active on platforms like TikTok, Snapchat, and YouTube. She regularly shares her daily must-haves and offers glimpses into her life, covering topics from fitness and fashion to personal moments and experiences. Her content is authentic and inspiring, making her a popular figure in the social media world.
MORITZ HAU
Moritz Hau is a German influencer based in Paris. He works in management at TPA and VNY Models. His content provides a glimpse into his life and career in the fashion industry.
Ula Fynsk | Fashion | Beauty |Styling-Tipps
BLOG4OVER40 | ULA FYNSK is an inspiring influencer from Flensburg, Germany. She shares her passion for fashion, styling tips, makeup for women over 50, and hairstyles. With her unique style and expertise, she provides valuable insights and inspiration for women who want to dress fashionably and stylishly.
DominoKati
DominoKati is an inspiring influencer who captivates her followers with authentic glimpses into her life. She shares her experiences with lipedema and demonstrates how she stays positive despite challenges. In addition to her passion for hair and fashion, she runs her own brands @haarliebe and @emgrace_thelabel.
ANH is an influencer based between London and Germany, represented by @mirrrsmodels. She frequently shares glimpses into her world of fashion and beauty. Her content exudes a blend of casual chic and vintage style, inspiring and captivating her followers.
mother broccoli
Mother Broccoli, also known as naomijon, is a creative and versatile influencer. She captivates her followers with unique makeup looks and inspiring content. Her 2024 tour is set to be a highlight.
Sarah
Sarah is an influencer focusing on outfits, lifestyle, and travel. Based in Dubai, she shares her experiences and inspirations with her followers. Her content provides a glimpse into her daily life and fashion choices.
Petra Dieners
Petra Dieners is a multifaceted figure in the fashion industry. As a designer, entrepreneur, and author, she shares her inspirations and creations on her blog and social media channels. Her brand @puretoi_petradieners reflects her unique style, combining elegance with everyday wearability. Visit her shop at www.lieblingsstil.com for exclusive fashion items.