What are nano influencers and why are they becoming increasingly important?
Nano influencers are social media users with a small but highly engaged following. They usually have between 1,000 and 10,000 followers and are characterized by authentic and personal content. Their followers often see them as trusted friends rather than distant celebrities, leading to higher engagement rates. At a time when consumers are becoming increasingly skeptical of traditional advertising methods, nano influencers offer an effective way to spread brand messages in an authentic way.
What characterizes a nano influencer?
Nano influencers are characterized by their closeness and authenticity. They maintain close relationships with their followers and interact with them regularly. Their content is often more personal and less commercial than that of larger influencers, which leads to greater trust and a stronger bond. They are also usually experts in their specific niches, be it fashion, fitness, travel or other areas.
Why are nano influencers interesting for brands?
Brands value nano influencers because of their high engagement rate and authentic appearance. Despite their smaller reach, they often have a greater influence on their community. Working with nano influencers is also more cost-efficient than with larger influencers, which is particularly attractive for smaller brands. In addition, nano influencers can deliver customized and credible content that resonates better with their target audience.
Why is our ranking unique?
Our ranking of the top 30 nano influencers in Germany is unique because it is completely data-driven. We use a combination of reach, engagement rate and other relevant factors to identify the most influential nano influencers. Our list is constantly updated and expanded to ensure it contains the most current and relevant influencers. This guarantees that brands find the best opportunities for collaboration.
Top 30 nano influencers in Germany
In this section, we introduce you to the top 30 nano influencers in Germany. These influencers have stood out for their creative content and strong connection to their community:
GuideMe | Reiseführer & Tagebücher
GuideMe embodies the new generation of travel guides and travel diaries, enabling travelers to embark on personalized journeys of discovery. Focusing on personal experiences and tailored adventures, GuideMe offers inspiration and planning tools for your next trip.
Kubilay | Dad Life | Meditation | Fitness | Aliens
Kubilay, known as 'kubi_liebt_anja', shares glimpses of his life as a father and husband on his main account. With a community of 140,000 followers, he captivates with topics like meditation, fitness, and his fascination with aliens. Together with his wife Anja and their children Leyla and Lala, he offers humorous and authentic insights into family life. His content is a blend of comedy and everyday stories that entertain and inspire his followers.
Pilo & Nadine
Pilo & Nadine are a vibrant pair united by their love for horses. Pilo, a Rhinelander gelding, was born on April 28, 2018, and has been with Nadine since April 18, 2023. With a TikTok following of over 86,000, they share their equestrian journey and experiences. Pilo is celebrated for his versatility and the strong bond with Nadine, who affectionately calls him her soulmate horse. Their story is one of passion and dedication in the equestrian world.
Anna Ohrndorf
Anna Ohrndorf, known as 'annas.farmlife', is a dedicated farmer from Siegerland. At 25, she has built an impressive career as a certified agricultural economist and farm assistant. She shares insights into rural life and her work in agriculture on her organic farm. Anna is proud of her roots and is committed to supporting German agriculture. Her posts reflect her love for nature and dedication to her profession.
DIBO
DIBO is a rising content creator active on platforms like YouTube, Twitch, and TikTok. With an impressive 74,000 subscribers on YouTube and 58,000 followers on Twitch, he has built a dedicated community. His content primarily focuses on gaming, where he frequently shares his experiences and opinions on current games. DIBO is known for his entertaining and genuine style, which captivates his audience and keeps them coming back for more.
Civan Akbulut
Civan Akbulut is a dedicated activist fighting against anti-Kurdish racism. As the chairman of the organization against anti-Kurdish racism and co-chair of the Kurdish Student Network, he is actively involved in the Kurdish community. He is also a member of the Integration Council in Essen. His work focuses on promoting human rights and supporting the Kurdish cause. He uses his platform to raise awareness about social and political issues and advocates for peace and justice.
𝚂𝚘𝚗𝚓𝚊 𝙶𝚛𝚞𝚗𝚍
Sonja Grund, known as 'alltagschaos.mit.herz', offers a glimpse into her life as a mother of six on her social media profile. With genuine warmth, she shares the daily joys and challenges of managing a large family. Her posts reflect love and the pursuit of a balanced family life. Sonja's ability to navigate the ups and downs of motherhood with a positive outlook serves as an inspiration to many of her followers.
JULKA
𝐉𝐔𝐋𝐊𝐀 is a motivational fitness enthusiast dedicated to inspiring her followers to achieve their fitness goals. With a focus on gym workouts, handstands, and calisthenics, she shares her passion for an active lifestyle. Her positive attitude and commitment to fitness make her a beloved figure in the fitness community. She encourages her followers to improve themselves and embark on their own fitness journeys.
Justine Welzel MTB Downhill
Justine Welzel is a prominent downhill mountain bike racer from Germany. She has made a name for herself as the European Downhill Cup Champion in 2023 and is also the Vice Champion in Germany. Supported by renowned brands like ROSE Bikes, MAXXIS, and ION, Justine is known for her passion and dedication to tackling some of the world's toughest downhill tracks. She shares her experiences and insights on downhill techniques and gear with her followers, inspiring many to explore their passion for mountain biking. Justine's achievements and enthusiasm make her a notable figure in the mountain biking community.
Minerva Hase | Prof Athlete
Minerva Hase is a distinguished figure skater based in Berlin, recognized as an Olympic athlete and World Championship bronze medalist. She has made a name for herself with her remarkable performances in figure skating and is part of the elite sports team of the Bundeswehr. Minerva clinched a gold medal at the Grand Prix Final, captivating audiences with her elegance and skill on the ice. Her career is marked by discipline and success, making her an inspiring figure in the world of sports.
BEN SUPERMOTO
BEN | SUPERMOTO is a passionate motorcycle enthusiast who shares his adventures on the Husqvarna Fe 450 and Suzuki Gsxr 600. Active on YouTube and TikTok, he provides exciting insights into the world of supermoto riding.
Moin Volkspark
Moin Volkspark is a dedicated platform focused entirely on Hamburger SV. The channel provides its followers with exciting insights and discussions about the football club. The content is informative and caters to those who support the team and wish to learn more about its developments. Moin Volkspark successfully shares the passion for HSV and unites a community of fans.
𝗔𝗡𝗡𝗔𝗟𝗘𝗡𝗔 𝗨𝗡𝗗 𝗜𝗛𝗥𝗘 𝗖𝗛𝗔𝗢𝗦𝗧𝗥𝗨𝗣𝗣𝗘
Annalena, also known as 'the one with the dressage Tinker', runs a small stable in Hesse. At 22, she is studying childhood education. Her animal family includes Fürst Zebo, a 10-year-old Tinker, Dooleys, a 21-year-old German Riding Pony, and Timba, a 3-year-old Australian Shepherd. Annalena shares her passion for horses and dogs, offering glimpses into her life with her beloved animals.
Pakize Kapan | Beauty Blogger since 2012 ️
Pakize Kapan, known as 'madame_keke', is a seasoned beauty blogger who has been sharing her passion for beauty, shopping, home, and lifestyle since 2012. With roots in Germany and Turkey, she offers her followers valuable tips and insights into various aspects of life. Her love for cats is evident on her profile, where she introduces her furry friends Duman and Dudu. Pakize combines cultural influences and personal interests to create a diverse and inspiring online presence.
Ab geht die Lutzi Festival
The 'Ab geht die Lutzi! Festival' is an exciting music festival held annually in Rottershausen. From June 26 to 28, 2025, attendees can enjoy a diverse lineup of live music and engaging activities. Known for its vibrant atmosphere, the festival offers a chance to discover new artists and attracts music enthusiasts from all over Germany. It serves as a platform for emerging talents and is a highlight in the summer calendar, promising unforgettable experiences for all participants.
Stets bemüht Podcast
The 'Stets bemüht Podcast' is an engaging show hosted by Mirella Precek and Carlo. New episodes are released every Thursday at 6 PM on YouTube and various podcast platforms. The hosts deliver a blend of humor and everyday stories that entertain and provoke thought among their listeners. The podcast has cultivated a loyal audience who appreciate the hosts' authentic and relaxed style.
Arctis Verlag
Arctis Verlag is a dynamic publishing house specializing in captivating fantasy and unique contemporary novels. With a passionate team and a flame as its symbol, Arctis Verlag provides a platform for bold and groundbreaking themes. The publisher is renowned for supporting queer own-voice authors and its ability to captivate readers with vibrant sparks and powerful stories. Arctis Verlag is a place where literature comes alive and new talents are nurtured.
Melly CelikFASHIONBEAUTYINSPO
Melly CelikFASHIONBEAUTYINSPO is a creative influencer based in Stuttgart/Calw, focusing on fashion and beauty. As a dedicated mom, she shares inspiring content that reflects her daily life and passion for fashion and beauty. Melly is known for her authentic style and her ability to present everyday moments with a touch of humor. Her community appreciates her honest and approachable nature, making her a beloved figure in the social media world.
Simson CNC-Parts
Simson CNC-Parts is a specialized provider of limited edition CNC-manufactured parts for Simson mopeds. Focusing on quality and passion, the company offers unique components that stand out due to precise manufacturing and innovative designs. Their product range includes brake levers and fork bridges, all developed with meticulous attention to detail. Simson CNC-Parts is renowned for its exclusive offerings and the convenience of ordering directly via messages. The brand particularly appeals to Simson enthusiasts who value individual and high-quality tuning parts.
VIVI & MILA
VIVI & MILA are an imperfect dog-human team sharing life's challenges and joyful moments. Residing between Mecklenburg-Vorpommern and Hamburg, they have been a team since May 15, 2022. Vivi is a dedicated dog mom dealing with a reactive dog while addressing topics like mental health. Her profile provides insights into life with a miniature poodle, inspiring other dog owners to tackle everyday challenges with humor and openness. Through their journey, they highlight the beauty of the bond between humans and their furry companions.
MELINA WINKLER
MELINA WINKLER is an avid outdoor lover and proud owner of @kleidhochzwei. As a mom and nature enthusiast, she shares her adventures and experiences in the great outdoors. Melina values authenticity and personal connections, which is evident in her open and honest demeanor. She is not here to flirt but cherishes the deep bonds in her life. Her content reflects a love for nature and a strong sense of family.
Тату навчання Київ
Тату навчання Київ is a skilled tattoo artist based in Kyiv, with a presence in Munich. As the owner of @vartuye and under the personal profile @alexandra_yanko, he shares his passion for tattoos and art. His work reflects a blend of creativity and precision, inspiring and captivating his followers. With a waiting list in Munich, he demonstrates his growing popularity and the desire to share his art with a wider audience.
Vera | singer voice actress streamer
Vera, known by her username 'primalavera', is a multifaceted artist based in Berlin. She is a singer, voice actress, actress, and musical performer. In addition to her passion for performing arts, she is also enthusiastic about cosplay, gaming, and make-up. Vera shares her creative journey and diverse talents with her community, inspiring others with her authentic and passionate approach.
Caro & Sascha Heigl | travel & lifestyle blog
Caro and Sascha Heigl are an Austrian couple known for their travel and outdoor adventure blog. As recipients of the Golden Pen Media Award 2024, they are recognized figures in the travel and lifestyle blogging community. Their content inspires others to explore new destinations and appreciate the beauty of nature. With their creative and genuine approach, they provide insights into their adventures and life in Austria.
Philip Rösler ©️
Philip Rösler, known as 'phrsphotography', is a skilled photographer and videographer based in Hamburg and Kiel. Using his LeicaQ2 camera, he turns visions into stunning visuals. His work reflects a passion for dynamic portraits and creative image compositions. Philip is constantly exploring new perspectives and expressions to capture the beauty of the world through his lens.
die.doni
Die.doni is a dynamic influencer known for her gaming, music, and variety streams on Twitch. She frequently shares glimpses into her life and interests with a humorous and casual approach. Her content is a blend of personal moments and creative ideas that captivate her followers. With a penchant for events and a love for Halloween, she often showcases herself in unique outfits and makeup. Her community appreciates the genuine and warm manner in which she shares her experiences.
St Johann in Salzburg
St. Johann in Salzburg is a picturesque destination showcased through its official Instagram account, highlighting the region's beauty and diversity. Nestled in stunning mountain landscapes, St. Johann offers a wide range of activities for nature enthusiasts and adventurers. Whether it's skiing and snowshoeing in winter or cycling and hiking in summer, there's something for everyone. Its proximity to the cultural city of Salzburg makes it an ideal spot for a varied holiday. Discover the charming atmosphere and warm hospitality of St. Johann in Salzburg.
𝓝𝓲𝓬𝓸𝓵𝓮
Nicole, known as 'travel_mountain_nicole', is an adventurous spirit from Bavaria, Germany. She has a deep passion for exploring the beauty of nature and shares her experiences through stunning photography. Her love for travel and nature is evident in her enthusiasm for activities like hiking and gravel biking. The Dolomites hold a special place in her heart, often inspiring her adventures. Nicole enjoys collecting beautiful moments and shares them with her community, encouraging others to appreciate the small things in life.
Darius
Darius is an avid car enthusiast with a passion for classic Japanese vehicles. He focuses on iconic models like the Toyota Supra MK3 and the Nissan Patrol GR y60. His content showcases a deep appreciation for the engineering and design of these cars, making him an inspiring figure in the automotive community. Darius's dedication to these vehicles highlights his expertise and love for the automotive world.
Marianna Shults | content creator | model | UGC
Marianna Shults is a Berlin-based content creator and model known for her feminine and soft aesthetics. She regularly shares inspiring content focused on feminine fashion and lifestyle. With an eye for detail and a flair for style, Marianna brings a unique perspective to the social media world. Her work reflects a passion for aesthetics that is both timeless and contemporary. As a UGC creator, she has built a dedicated community that appreciates her creative vision and distinctive style.