What are nano influencers and why are they becoming increasingly important?
Nano influencers are social media users with a small but highly engaged following. They usually have between 1,000 and 10,000 followers and are characterized by authentic and personal content. Their followers often see them as trusted friends rather than distant celebrities, leading to higher engagement rates. At a time when consumers are becoming increasingly skeptical of traditional advertising methods, nano influencers offer an effective way to spread brand messages in an authentic way.
What characterizes a nano influencer?
Nano influencers are characterized by their closeness and authenticity. They maintain close relationships with their followers and interact with them regularly. Their content is often more personal and less commercial than that of larger influencers, which leads to greater trust and a stronger bond. They are also usually experts in their specific niches, be it fashion, fitness, travel or other areas.
Why are nano influencers interesting for brands?
Brands value nano influencers because of their high engagement rate and authentic appearance. Despite their smaller reach, they often have a greater influence on their community. Working with nano influencers is also more cost-efficient than with larger influencers, which is particularly attractive for smaller brands. In addition, nano influencers can deliver customized and credible content that resonates better with their target audience.
Why is our ranking unique?
Our ranking of the top 30 nano influencers in Germany is unique because it is completely data-driven. We use a combination of reach, engagement rate and other relevant factors to identify the most influential nano influencers. Our list is constantly updated and expanded to ensure it contains the most current and relevant influencers. This guarantees that brands find the best opportunities for collaboration.
Top 30 nano influencers in Germany
In this section, we introduce you to the top 30 nano influencers in Germany. These influencers have stood out for their creative content and strong connection to their community:
klvndi
KLVNDI offers authentic insights into rural life and farming in Mecklenburg-Vorpommern, with a particular emphasis on modern agricultural machinery and regional characteristics. The profile shares knowledge and enthusiasm for daily work in the fields, highlighting both the challenges and the fascination of this profession, where tradition and progress go hand in hand.
fotograf augsburg - foto muck
Matthias Schindler, known as FOTO MUCK, captures significant moments in Augsburg and the surrounding area. His passion is for emotional and authentic images of weddings, christenings, couples, families, and individual portraits. With a keen eye for detail and a natural approach, he creates photographs that reflect the personality and mood of each situation, combining creativity with professionalism to create lasting memories.
philipp
Philipp offers personal insights and reflective thoughts on everyday situations. His posts range from humorous observations about social dynamics to authentic moments from daily life. With a keen sense for nuances and honest openness, he highlights topics such as responsibility, interpersonal reactions, and the small curiosities of life.
anna schubert | berlin
Anna Schubert from Berlin is dedicated to raising awareness about issues in animal husbandry. Her thoroughly researched insights shed light on the impact of industrial practices on animal welfare, combining scientific expertise with social commitment. As an agricultural scientist, she makes complex topics accessible and fosters a deeper understanding of animal protection.
ᴬᴺᴺ ᴹᴬᴿᴵᴱ
ANN MARIE, based in Cologne, has a passion for travel and adventure. She shares authentic glimpses into unique experiences, such as unforgettable stays in Mallorca and Greece, conveying her enthusiasm for discovering new places. Her posts blend personal stories with inspiring impressions, sparking wanderlust and offering diverse ideas for future journeys.
migrantische linke / links kanax
Under the name 'migrantische linke / links kanax', this profile advocates for BIPoC interests and promotes anti-racism both within and beyond the DIE LINKE party. Posts focus on social justice, solidarity, and resistance to discrimination, offering a space for exchange, information, and strengthening minority perspectives in political discourse.
justus imhorst
Justus Imhorst is passionate about freeride mountain biking, impressing at a young age with technical skill and enthusiasm for challenging trails. Collaborations with renowned brands such as Rocky Bikes MTB and Giant Bicycles highlight his commitment and professionalism. Authentic glimpses into training, competitions, and shared moments with friends characterize his presence and convey the fascination of the sport.
t h o m a s w i c k
Thomas Wick offers authentic insights into a life shaped by nature, living, and culinary delights. Born in the Thuringian Forest, he combines his appreciation for natural surroundings with a keen sense for elegant interiors. His posts reflect a love for quality materials, inspiring home ideas, and regional cuisine. With a unique eye for detail and atmosphere, he shares moments that reveal the extraordinary in everyday life.
maria till
Maria Till exemplifies excellence in Western riding. As a Team World Champion Young Rider, FEQHA European Champion, and multiple German Champion, she combines sporting achievement with passion for horses. Her expertise shines through her insights on reining, animal welfare, and her role as a brand ambassador. Genuine stories and valuable experiences define her presence.
marcantifa
Marcantifa addresses social and political issues, providing insightful commentary on current events with a critical perspective. His posts often feature satirical elements and a strong stance on democracy and civic engagement. He discusses public debates, reflects on controversial figures, and encourages thoughtful examination of social topics. Authenticity and relevance are central to his approach.
uli hebel | kommentator
Uli Hebel combines in-depth expertise and passion for football and boxing. As an experienced commentator for established broadcasters, he covers major sporting events, analyzes current developments, and shares background knowledge with authentic closeness to fans. His contributions are characterized by insightful perspectives, appreciation for the game, and respectful treatment of all participants.
merlin hummel
Merlin Hummel offers authentic glimpses into his journey as a world-class hammer thrower. As an Olympic finalist and vice world champion, he shares moments from training, competitions, and the pursuit of excellence. His posts capture both athletic achievements and the dedication required to succeed at the highest level of international athletics.
marvin clifford
Marvin Clifford is recognized as a talented comic artist, known for his creative work on projects such as Shakes & Fidget, Schisslaweng, and HORDE. His profile offers insights into the making of his works and his daily life as an artist. With a keen sense for storytelling and illustration, he shares moments from the development of new comic volumes and offers an authentic behind-the-scenes perspective.
marlene fichtner
Marlene Fichtner is a dedicated German biathlete known for her passion and discipline. Her achievements at European competitions reflect strong teamwork and perseverance. She shares inspiring glimpses into her training routines and competition experiences. Supported by renowned partners, she embodies authenticity and an active lifestyle that goes beyond mere existence.
teresa weißbach official
Teresa Weißbach offers authentic glimpses into her career as an actress, sharing behind-the-scenes moments from film and television productions. Her profile reflects a deep passion for acting and provides followers with multifaceted insights into her professional life and creative projects.
oksana onischuk international make-up artist
Oksana Onischuk is an internationally recognized expert in makeup and hairstyling based in North Rhine-Westphalia. With a passion for beauty and extensive experience, she works with celebrities, supports commercial projects, and sets trends at events like Berlin Fashion Week. As founder of Muafaktur and its academy, she combines creativity, precision, and innovation in her daily work.
çağdaş eren yüksel
Çağdaş Eren Yüksel is recognized for his innovative film projects that address socially relevant topics and spark important conversations. As the creative mind behind works such as UNCIVILIZED (ZDF), REBELS (ARD), and GLEIS11, he introduces fresh perspectives to the German film scene. Through his initiative @tellerohnerand, he also supports social engagement and dialogue on contemporary issues.
antonia |
Antonia, based between Cologne and Nuremberg, is recognized for her unique style that blends modern fashion with urban influences. With a love for beaded bracelets and a passion for festivals and urban sports, she brings fresh inspiration to the world of lifestyle and trends. Her posts reflect creativity, authenticity, and a keen sense for current fashion topics.
taha razmjou rezepte | kochen
Taha Razmjou Rezepte | Kochen showcases a diverse array of culinary creations, ranging from international classics to modern interpretations. With a keen sense for flavor combinations and quality ingredients, Taha regularly shares inspiring dishes that appeal to both gourmets and home cooks. The posts reflect a passion for creative cooking ideas and carefully crafted recipes.
nebenluft.tim
Nebenluft.tim shares his passion for powerful motorcycles like the KTM EXC 300 and Simson S95. Focusing on motorsports and stunts, he conveys a sense of freedom, adventure, and enthusiasm for two-wheel life. His profile features authentic insights into the supermoto scene and custom builds, always driven by the pursuit of new experiences.
celine
Celine presents a vibrant mix of everyday moments and interpersonal experiences. Her posts capture the subtle nuances of human interaction, highlighting both humor and emotional resonance. Through authentic storytelling, she offers fresh perspectives on how energy and connection shape memorable encounters in daily life.
pauline
Pauline offers an inspiring glimpse into the world of art, lifestyle, and refined beauty. With a keen sense for aesthetics, she shares her enthusiasm for creative looks, new trends, and quality skincare products. Based in Berlin, she combines artistic passion with modern lifestyle impulses, appealing to a community that values individuality and inspiration.
sebastianschaffstein
Sebastian Schaffstein works as a presenter and reporter for renowned media outlets such as BAYERN3 and ARD. With extensive experience in media, he delivers engaging and informative content, offering insights into the world of broadcasting. His profile combines journalistic expertise with authentic presentation, appealing to a wide audience with both entertainment and relevant information.
memes aus dem paulanergarten
Memes aus dem Paulanergarten has been delivering fresh, entertaining image jokes every day since 2020, capturing current topics and everyday moments with a playful twist. The account stands out for its creative mix of humor and originality, appealing to a broad audience who appreciate witty and contemporary memes. Its content is characterized by variety and an approachable, authentic style.
kilian fischer
Kilian Fischer stands out as a dedicated athlete for VfL Wolfsburg, combining professionalism with a grounded, approachable demeanor. His posts highlight not only sporting achievements but also social commitment and personal moments, such as visiting children in hospitals or enjoying leisure time with his dog. The blend of team spirit, empathy, and passion makes his profile a compelling destination for football enthusiasts and those interested in the person beyond the jersey.
a.b.
A.B. shares inspiring glimpses of daily life and special experiences, shaped by gratitude and joy. With an eye for unique moments, she presents activities such as ice bathing in Vienna during winter or events related to winter sports. Her profile reflects an authentic lifestyle that combines adventure with appreciation for the present.
buonomemes live comedy
Buonomemes live comedy delivers entertaining performances that authentically showcase South Tyrolean humor with a playful touch. Focusing on witty observations from everyday village life, BUONOCOMEDY charms audiences with relatable stories and a keen sense for situational comedy, ensuring an approachable and engaging atmosphere.
lukas | athlete | founder
Lukas Pfretzschner combines athletic passion with entrepreneurial drive. As a dedicated athlete, he shares insights from his experiences in beach volleyball, both on and off the court. His commitment extends to developing innovative sportswear, offering glimpses into ongoing projects. His posts reflect enthusiasm for teamwork, athletic performance, and creative perspectives in sports fashion.
sabrina ilski
Sabrina Ilski stands out with her authentic presence and passion for compelling stories. As a presenter at Punkt12, she shares glimpses of her life between Ruhrpott and Cologne, expressing her love for autumn and licorice. Her posts reflect appreciation for teamwork, creativity, and life's simple joys, building a sense of trust and closeness with her audience.
Darja Varfolomeev is dedicated to rhythmic gymnastics, offering insights into her athletic journey and daily routines. She shares significant achievements and personal milestones, reflecting both ambition and authenticity. Her content highlights the fascination and discipline of this demanding sport, while her presence conveys dedication, joy, and a passion for detail.