What are nano influencers and why are they becoming increasingly important?
Nano influencers are social media users with a small but highly engaged following. They usually have between 1,000 and 10,000 followers and are characterized by authentic and personal content. Their followers often see them as trusted friends rather than distant celebrities, leading to higher engagement rates. At a time when consumers are becoming increasingly skeptical of traditional advertising methods, nano influencers offer an effective way to spread brand messages in an authentic way.
What characterizes a nano influencer?
Nano influencers are characterized by their closeness and authenticity. They maintain close relationships with their followers and interact with them regularly. Their content is often more personal and less commercial than that of larger influencers, which leads to greater trust and a stronger bond. They are also usually experts in their specific niches, be it fashion, fitness, travel or other areas.
Why are nano influencers interesting for brands?
Brands value nano influencers because of their high engagement rate and authentic appearance. Despite their smaller reach, they often have a greater influence on their community. Working with nano influencers is also more cost-efficient than with larger influencers, which is particularly attractive for smaller brands. In addition, nano influencers can deliver customized and credible content that resonates better with their target audience.
Why is our ranking unique?
Our ranking of the top 30 nano influencers in Germany is unique because it is completely data-driven. We use a combination of reach, engagement rate and other relevant factors to identify the most influential nano influencers. Our list is constantly updated and expanded to ensure it contains the most current and relevant influencers. This guarantees that brands find the best opportunities for collaboration.
Top 30 nano influencers in Germany
In this section, we introduce you to the top 30 nano influencers in Germany. These influencers have stood out for their creative content and strong connection to their community:
Insidebetze | Kaiserslautern News
Insidebetze is a go to source for fans of FC Kaiserslautern providing the latest news transfer updates and more about the storied football club With a dedicated focus on the FCK Insidebetze keeps its followers informed about the latest developments and events surrounding the Red Devils Whether it s player transfers contract extensions or other significant club news Insidebetze delivers the information fans need to stay up to date with their favorite team
Recht gegen Rechts Report
Recht gegen Rechts Report is a dedicated profile focused on combating right wing extremism through legal means The emphasis is on educating and informing about legal successes and challenges in the fight against right wing extremist structures With a clear legal approach the profile provides valuable insights into current legal developments and decisions aimed at countering right wing tendencies The content is designed to raise awareness of the legal possibilities in the fight against right wing extremism and to emphasize the importance of the rule of law
Leon known by his username imnotreallyleon is a talented photographer with a focus on both analog and digital photography Residing between Berlin and Mallorca he captures the essence of these places through his lens His work spans film and Fujifilm photography often highlighting the beauty of nature and landscapes Leon is also involved in the film industry working in the grip department and maintains a black and white diary on a separate account His photographs tell stories of places dear to him showcasing his artistic perspective on the world
Corni Kupper
Corni Kupper is a renowned TV commentator and podcaster recognized for his work with BILD RTL and the podcast Viertelstunde Fußball Known for his humorous and straightforward style he captivates a wide audience His passion for football and storytelling skills make him a popular figure in sports journalism Corni is celebrated for his lively commentary and ability to present complex topics in an engaging manner
PATIENCE IS THE KEY TO SUCCESS
The social media influencer cave whose full name is PATIENCE IS THE KEY TO SUCCESS is a vibrant figure in the digital realm With a creative and unique approach he captures the attention of his followers His bio hints at a passion for music emphasized by the mention of LR cave is known for his energetic announcements and releases which excite and inspire his community
FC St. Pauli-Museum | eV
The FC St Pauli Museum is a cultural hub for football enthusiasts and history buffs Situated at the Gegengerade of the Millerntor Stadium it offers insights into the rich history of FC St Pauli With regular opening hours from Wednesday to Sunday and stadium tours available every day it is a must visit for anyone wanting to experience the unique atmosphere of the club The museum is renowned for its engaging exhibitions and vibrant portrayal of the club s history captivating both long time fans and new visitors alike
s a n d r a
Sandra known by her username sandra amaliawoe is a creative presence on social media Her profile acts as a backup account with her main account being sandra amaliaw Sandra shares her passion for photography and visual arts which is evident in her posts Based near Hanau she uses her platform to showcase her artistic visions With an eye for detail and a love for portraits she captivates her followers attention
Annika Sofie
Annika Sofie is an influencer known for her girly aesthetic and passion for self care and fashion With a keen eye for style she shares her love for everything she adores inspiring her followers with chic outfits and cozy moments Her content exudes a warm and inviting vibe appealing to her community and encouraging them to appreciate the little joys in life
Levke
Levke is a creative individual who expresses her thoughts through videos With an eye for detail and a passion for filming she uniquely shares her perspectives Her bio mittendrin reflects her curiosity and openness which she showcases in her content Levke uses symbols like and to highlight her interests and the diversity of her topics She engages with the world around her sharing her thoughts and feelings in an authentic manner
L a u r a C h r i s t o p h
L a u r a resides in the picturesque Allgäu region sharing her passion for nature and farming As a future BSc in Agricultural Management she combines her love for the area with her expertise On her farm she showcases the life in agriculture and her bond with animals Her content reflects the beauty and challenges of rural life taking her followers on a journey through the seasons
Patrick Ki
Patrick Ki known as slammedpk is an automotive enthusiast and photographer with a passion for modified cars especially the Audi RS B He shares his love for cars and photography through his social media profiles showcasing his keen eye for detail and design Patrick s content reflects his dedication to car culture focusing on the aesthetics and craftsmanship of vehicles He is actively engaged in the car community frequently presenting his latest projects and creative ideas His work is a testament to his commitment to the automotive lifestyle
Pasha und Pablo | Alltag mit Katzen
Pasha and Pablo are the delightful duo behind the profile Everyday Life with Cats Since they have been sharing their adventures and challenges as cat enthusiasts With a touch of humor and a hint of heartache they offer glimpses into life with their furry companions Their bio reveals them as heartbreakers by nature and troublemakers by choice Known for their authentic and entertaining style they highlight the daily life with cats capturing the essence of living with these charming creatures
M I K A V E R M E U L E N
Mika Vermeulen is an Austrian cross country skier based in Ramsau am Dachstein and Lillehammer Known for his dedication and passion for skiing he also co hosts the podcast Skirious Problems Mika frequently shares insights into his life as an athlete and his experiences on the slopes His posts reflect his determination and ambition to succeed in the world of cross country skiing
Philip Rösler
Philip Rösler, known as 'phrsphotography', is a skilled photographer and videographer based in Hamburg and Kiel. Using his LeicaQ2 camera, he turns visions into stunning visuals. His work reflects a passion for dynamic portraits and creative image compositions. Philip is constantly exploring new perspectives and expressions to capture the beauty of the world through his lens.
Marvin Clifford
Marvin Clifford is a talented comic artist renowned for his work on projects like Shakes Fidget Schisslaweng and HORDE His creative passion is evident in his unique illustrations which are often humorous and detailed Marvin has made a name for himself in the comic community captivating his followers with his artistic versatility and dedication to his craft His works are not only entertaining but also inspiring and he frequently shares insights into his creative processes and projects
AustrianTigers
AustrianTigers is an intriguing profile dedicated to the realm of military aviation As a full member of the NTA since October it provides captivating insights into the activities of the Eurofighter Typhoon crew in Austria Operated by seasoned AirCrew and GroundCrew members this unofficial page is not affiliated with the Austrian Ministry of Defence The content is perfect for aviation enthusiasts interested in the dynamics and technology of Eurofighters
Tim Putz
Tim Putz is a German tennis professional known for his remarkable skills on the court As a Grand Slam golden setter he has made a name for himself and is recognized for his versatility both as a tennis player and a hair model His career is marked by significant achievements including winning the Nitto ATP Finals in doubles Tim is an inspiring example of dedication and passion in the sport
Thomas IFA Garage
Thomas IFA Garage is a passionate enthusiast of East German vehicles particularly Wartburgs On his social media profile he shares his love for restoring and maintaining these classic cars His content reflects a deep connection to the DDR automotive culture and showcases his craftsmanship in various projects Thomas values the memories and driving experience these vehicles offer and encourages others to preserve their own Eastern cars His platform serves as a gathering place for like minded individuals who appreciate the history and charm of these automobiles
Ralf Schuler
Ralf Schuler is the head of politics at Vius SE Co KGaA and a prominent commentator in the German media landscape With his expertise in political matters he provides in depth insights and analyses on current issues His work includes interviews with notable figures and discussions on significant political developments in Germany Schuler is known for his critical approach and his ability to convey complex topics in an understandable manner
Lena Meißner
Lena Meißner is a professional triathlete from Germany offering insights into balancing university studies with full time training Competing in both short and middle distances Lena shares her journey and challenges as an athlete striving in the triathlon world Her story highlights the dedication and commitment needed to succeed in this demanding sport showcasing her passion and resilience in pursuing her athletic goals
Angi known by her username angelinaa mailaender is a tattoo enthusiast from Austria Her bio emphasizes being real over perfect and highlights her love for family Angi shares inspiring thoughts and moments from her life reflecting her positive outlook She is a proud mother who enjoys sharing her experiences and love for photography with her followers Her posts are filled with joy and appreciation for the little moments in life
Yasmin Fahimi
Yasmin Fahimi is the chairwoman of the German Trade Union Confederation DGB and a dedicated transformation designer She is passionately committed to social justice and feminist causes As a social democrat she is known for her clear stance on political and social issues Fahimi is a strong advocate for workers rights and calls for investments in education and infrastructure to address Germany s economic challenges
janni traupe
Janni Traupe is a creative brand strategist based in Hamburg As a co founder of ThirstyxHungry he applies his expertise in brand development Beyond his professional endeavors Janni is a proud father to Ilio and enjoys sharing glimpses of his life as a dad His passion for creative strategies and dedication to his family make him an inspiring figure in the digital realm
Marc Lorenz
Marc Lorenz is a dedicated football player currently playing for Preußen Münster Wearing the number jersey he is a key member of the team and previously played for Karlsruher SC Marc takes pride in representing his hometown of Münster and has played a significant role in the club s promotion to the nd Bundesliga His passion for the sport and team spirit are evident in his biography and social media activities
Lena Hader
Lena Hader is a dedicated animal advocate focused on the welfare of dogs Her commitment to animal rescue and the message adopt don t shop encourages her followers to consider adopting pets Lena is closely associated with the animal rescue organization in South Crete and tirelessly works to save dogs Her passion for animals and relentless efforts make her a significant voice in the animal rescue community
Christian Geller
Christian Geller is a distinguished music producer composer and lyricist with over million units sold and number one chart hits As a publisher and manager he has brought over products to the charts Known for his creativity and success Geller is a significant figure in the music industry His ability to craft hits that gain worldwide recognition sets him apart Geller s passion for music and commitment to quality are evident in all his projects making him a respected and influential presence in the field
𝗔𝗡𝗡𝗔𝗟𝗘𝗡𝗔 𝗨𝗡𝗗 𝗜𝗛𝗥𝗘 𝗖𝗛𝗔𝗢𝗦𝗧𝗥𝗨𝗣𝗣𝗘
Annalena, also known as 'the one with the dressage Tinker', runs a small stable in Hesse. At 22, she is studying childhood education. Her animal family includes Fürst Zebo, a 10-year-old Tinker, Dooleys, a 21-year-old German Riding Pony, and Timba, a 3-year-old Australian Shepherd. Annalena shares her passion for horses and dogs, offering glimpses into her life with her beloved animals.
Max
Max known by the username balkadur is an enthusiastic adventurer and music aficionado He enjoys spending his free time in nature and traveling Max is also an avid festival goer sharing his experiences and excitement for upcoming events with his followers His passion for music is evident in his active participation in concerts and open air events Max s profile offers an inspiring glimpse into a life filled with adventure music and unforgettable moments
Gregor Deschwanden
Gregor Deschwanden is a skilled Swiss ski jumper renowned for his remarkable performances on the international stage As a proud representative of Switzerland he has made a name for himself in the ski jumping world His passion for the sport and dedication are evident in his consistent participation in prestigious competitions Gregor is an inspiring example of determination and athletic ambition motivating many young athletes to pursue their dreams
Pablo Meilán - Photographer
Pablo Meilán is a skilled photographer originally from Argentina now residing in Germany His passion for photography is evident in his stunning landscape and cityscape images With a keen eye for architecture Pablo captures the beauty of cities and villages across Europe His work showcases a variety of cultures and landscapes all captured through his lens Pablo is renowned for his ability to capture the essence of a place in his photographs taking his followers on a visual journey His unique perspective and artistic approach make his photography truly captivating