What are nano influencers and why are they becoming increasingly important?
Nano influencers are social media users with a small but highly engaged following. They usually have between 1,000 and 10,000 followers and are characterized by authentic and personal content. Their followers often see them as trusted friends rather than distant celebrities, leading to higher engagement rates. At a time when consumers are becoming increasingly skeptical of traditional advertising methods, nano influencers offer an effective way to spread brand messages in an authentic way.
What characterizes a nano influencer?
Nano influencers are characterized by their closeness and authenticity. They maintain close relationships with their followers and interact with them regularly. Their content is often more personal and less commercial than that of larger influencers, which leads to greater trust and a stronger bond. They are also usually experts in their specific niches, be it fashion, fitness, travel or other areas.
Why are nano influencers interesting for brands?
Brands value nano influencers because of their high engagement rate and authentic appearance. Despite their smaller reach, they often have a greater influence on their community. Working with nano influencers is also more cost-efficient than with larger influencers, which is particularly attractive for smaller brands. In addition, nano influencers can deliver customized and credible content that resonates better with their target audience.
Why is our ranking unique?
Our ranking of the top 30 nano influencers in Germany is unique because it is completely data-driven. We use a combination of reach, engagement rate and other relevant factors to identify the most influential nano influencers. Our list is constantly updated and expanded to ensure it contains the most current and relevant influencers. This guarantees that brands find the best opportunities for collaboration.
Top 30 nano influencers in Germany
In this section, we introduce you to the top 30 nano influencers in Germany. These influencers have stood out for their creative content and strong connection to their community:
marlene fichtner
Marlene Fichtner is a dedicated German biathlete known for her passion and discipline. Her achievements at European competitions reflect strong teamwork and perseverance. She shares inspiring glimpses into her training routines and competition experiences. Supported by renowned partners, she embodies authenticity and an active lifestyle that goes beyond mere existence.
bamboo garden
BAMBOO GARDEN showcases authentic Asian cuisine, offering a wide array of recipe ideas from traditional dishes to modern interpretations. The profile provides valuable insights into the preparation of Asian meals, culinary inspiration, and practical tips about products and ingredients. The focus is on flavorful, easy-to-follow recipes that combine enjoyment and quality, capturing the fascination of Far Eastern culinary art.
anna schubert | berlin
Anna Schubert from Berlin is dedicated to raising awareness about issues in animal husbandry. Her thoroughly researched insights shed light on the impact of industrial practices on animal welfare, combining scientific expertise with social commitment. As an agricultural scientist, she makes complex topics accessible and fosters a deeper understanding of animal protection.
cansu | interior & living
Under the name "cansu | interior & living", Cansu shares inspiring glimpses into stylish living spaces. With a keen sense for harmonious interiors and attention to detail, she presents creative ideas for cozy homes. Her posts reflect a passion for decoration, everyday comfort, and tasteful design, emphasizing modern trends and inviting atmospheres.
anna wellmann
Anna Wellmann is a dedicated goalkeeper playing for Sporting CP Futebol Feminino. With a passion for her sport and a strong sense of social responsibility, she is committed both on and off the field. Her posts reflect team spirit, responsibility, and the joy of shared achievements. Supported by renowned partners, Anna combines professionalism with an approachable personality.
t h o m a s w i c k
Thomas Wick offers authentic insights into a life shaped by nature, living, and culinary delights. Born in the Thuringian Forest, he combines his appreciation for natural surroundings with a keen sense for elegant interiors. His posts reflect a love for quality materials, inspiring home ideas, and regional cuisine. With a unique eye for detail and atmosphere, he shares moments that reveal the extraordinary in everyday life.
pauline
Pauline offers an inspiring glimpse into the world of art, lifestyle, and refined beauty. With a keen sense for aesthetics, she shares her enthusiasm for creative looks, new trends, and quality skincare products. Based in Berlin, she combines artistic passion with modern lifestyle impulses, appealing to a community that values individuality and inspiration.
jaime cordero
Jaime Cordero embodies passion and discipline in professional combat sports. As an accomplished MMA athlete and owner of a renowned gym in Bremen, he combines deep knowledge with practical experience. His sporting achievements, including international bouts, reflect dedication and expertise. Beyond the ring, he offers insights into training methods and current events from the world of martial arts.
saralio
Saralio captures heartfelt moments, focusing on maternity, newborn, and baby photography in Zurich and Solothurn. With an eye for gentle colors and natural light, each session creates timeless images that preserve cherished memories. The approach is personal and multilingual, ensuring every family's story is portrayed with sensitivity and attention to detail.
nati lika
Nati Lika, based in Berlin and Vienna, combines a passion for beauty and skincare with a creative approach to styling. Her portfolio includes work on music videos, fashion films, and special events, always reflecting a unique blend of professionalism and artistry. With a keen eye for detail, she delivers innovative looks that resonate with contemporary trends and personal flair.
kevin & daniel adoption familienalltag
Kevin and Daniel offer authentic insights into their daily family life as devoted fathers who found each other through adoption. Together with their child, affectionately called "Keks," they share honest and inspiring moments, highlighting both everyday challenges and special occasions. Their openness fosters connection and provides valuable perspectives for a loving, modern family life.
simon schwarz
SIMON SCHWARZ captivates with his versatility and passion for arts, entertainment, and social topics. This fan page is dedicated to special moments from his life and work, ranging from film premieres and reflections on science and nature to personal experiences during excursions. Impressions and memories related to SIMON SCHWARZ are thoughtfully shared here.
uli hebel | kommentator
Uli Hebel combines in-depth expertise and passion for football and boxing. As an experienced commentator for established broadcasters, he covers major sporting events, analyzes current developments, and shares background knowledge with authentic closeness to fans. His contributions are characterized by insightful perspectives, appreciation for the game, and respectful treatment of all participants.
ᴬᴺᴺ ᴹᴬᴿᴵᴱ
ANN MARIE, based in Cologne, has a passion for travel and adventure. She shares authentic glimpses into unique experiences, such as unforgettable stays in Mallorca and Greece, conveying her enthusiasm for discovering new places. Her posts blend personal stories with inspiring impressions, sparking wanderlust and offering diverse ideas for future journeys.
candycustoms
Candycustoms showcases unique mopeds and custom two-stroke bikes from East Germany, focusing on detailed photography and videography. The profile highlights creative tuning projects and technical innovations, reflecting a passion for classic vehicles and the vibrant Simson community. Each post offers inspiration for enthusiasts interested in customized motorcycles and their history.
andrea auinger
Andrea Auinger embodies authenticity and a passion for creativity, emphasizing self-acceptance and individuality. Hailing from Austria, she shares her perspective on aesthetics, photography, and personal growth, blending her interest in modeling with inspiring reflections. With a natural presence and a height of 1.75 m, she conveys confidence and the joy of exploring new viewpoints.
felix
Felix shares his passion for motorcycles and motorsports with genuine enthusiasm. At 23, he offers authentic insights into the world of Supermoto, Simson, and motocross. His posts range from technical evaluations to race events and personal moments off the track, combining expertise with a relatable and approachable character.
renate kunast
Renate Kuenast is dedicated to driving social change, with a focus on equality, nutrition policy, and environmental protection. Drawing on her legal background and experience as a former member of parliament and minister, she addresses pressing issues such as disinformation, children's rights, and remembrance culture. Her profile offers insightful perspectives, personal touches as a gardener and food enthusiast, and a commitment to sustainable and social topics.
tanja may
Tanja May, deputy editor-in-chief at BILD and head of entertainment, shapes the German media landscape with expertise and empathy. She explores current topics, social trends, and captivating stories, offering fresh perspectives through her work. In her podcast "MayWay," she shares inspiring conversations and personal insights that encourage reflection and broaden horizons.
antonia |
Antonia, based between Cologne and Nuremberg, is recognized for her unique style that blends modern fashion with urban influences. With a love for beaded bracelets and a passion for festivals and urban sports, she brings fresh inspiration to the world of lifestyle and trends. Her posts reflect creativity, authenticity, and a keen sense for current fashion topics.
kilian fischer
Kilian Fischer stands out as a dedicated athlete for VfL Wolfsburg, combining professionalism with a grounded, approachable demeanor. His posts highlight not only sporting achievements but also social commitment and personal moments, such as visiting children in hospitals or enjoying leisure time with his dog. The blend of team spirit, empathy, and passion makes his profile a compelling destination for football enthusiasts and those interested in the person beyond the jersey.
fotograf augsburg - foto muck
Matthias Schindler, known as FOTO MUCK, captures significant moments in Augsburg and the surrounding area. His passion is for emotional and authentic images of weddings, christenings, couples, families, and individual portraits. With a keen eye for detail and a natural approach, he creates photographs that reflect the personality and mood of each situation, combining creativity with professionalism to create lasting memories.
esra
On her profile under the username esrv.vs, Esra showcases a stylish blend of lifestyle, travel, and fashion. Influenced by both Cologne and Sivas, she shares inspiring glimpses into her daily life. Her focus is on high-quality cosmetics and personal experiences, reflecting a modern lifestyle that values aesthetics, individuality, and memorable moments.
justus imhorst
Justus Imhorst is passionate about freeride mountain biking, impressing at a young age with technical skill and enthusiasm for challenging trails. Collaborations with renowned brands such as Rocky Bikes MTB and Giant Bicycles highlight his commitment and professionalism. Authentic glimpses into training, competitions, and shared moments with friends characterize his presence and convey the fascination of the sport.
jil | vegan food & travel
Jil shares culinary discoveries from Stuttgart and beyond, focusing on plant-based cuisine. Her recommendations include trendy restaurants and creative recipes for everyday life. With a keen sense for trends and enjoyment, she inspires her community to explore new places and innovative flavors. Authentic insights and high-quality photos make her profile a destination for those who appreciate good food.
afri cola
afri cola positions itself as a traditional refreshment beverage with an iconic design featuring a waist and palm, securing its place in pop culture. The brand embodies individuality and a distinctive taste, setting new accents in everyday life. Through creative campaigns and a sense for trends, afri cola appeals to a diverse, modern audience that values originality and style.
die albrechts
Die Albrechts provide insights into an active family life, where a father combines his passion for sports, football, and motorcycling with being a dad of two daughters. The profile shares genuine inspiration for healthy living, daily adventures, and enjoyment, focusing on personal experiences and practical tips. The content creates a relatable and trustworthy atmosphere centered on well-being and family joy.
hanna elisa
Based in Berlin, Hanna Elisa combines her passion for exploring new places with a love for surf, snow, and skate adventures. Her posts reflect a deep appreciation for meaningful moments—whether enjoying sunsets, remembering inspiring people, or connecting with like-minded individuals. Hanna Elisa shares an authentic connection to both nature and urban life.
berufsfeuerwehr wolfsburg
Berufsfeuerwehr Wolfsburg exemplifies expertise and commitment in safeguarding the community. With extensive experience and advanced technology, it ensures public safety in Wolfsburg. The profile offers informative insights into training, technical innovations, and preventive measures, highlighting its vital role in civil protection. Regular updates showcase daily routines, ongoing education, and collaboration with partner organizations.
nike lorenz
Nike Lorenz embodies athletic excellence and commitment in the field of hockey. Her profile reflects a passion for elite sports and a thoughtful perspective on the challenges and achievements of athletes. She shares insights into personal milestones and advocates for better conditions in sports, marked by consistency, ambition, and a clear stance on developments in professional athletics.