PK

Philipp Kaess

Hannover

@philippkaess · 407K followers · macro influencers

🎬 Moderator: @gripdasmotormagazin 👨🏼‍💻 Unternehmer: @arlows_racing ❤️ Familie: @kimi_kaess + @fritzkaess 🚗 Autos: ⤵️

Open on InstagramAs of 4 hours ago
Interactions from DACH5 setcards free with an account%5 setcards free with an account
Views per reel197.4Kbetter than 63%
Engagement1.6%better than 70%
Sponsored share9.7%healthy

Measured against macro influencers (100K–1M followers)

Performance

Measured against macro influencers (100K–1M followers)

Context

Engagement1.6%
better than 70%
Monthly reel reach2.1M
more than for 51%

Normal posts and sponsored posts

  • mostly – What this account mostly reaches
  • typical – What macro influencers typically reach
  1. Normal reels: mostly 99.8–317.5K, medium · 39% above usual
  2. Paid reels: mostly 90.9K–1.7M, medium · 16% below usual paid posts
  1. Normal posts: mostly 4.6–22K, good · 119% above usual
  2. Paid posts: mostly 667–2K, medium · 43% below usual paid posts

Per post

  • Post – A post by this account: the higher, the better it did
  • Sponsored post – A post with an ad
  • still running – Still fresh, its numbers are still rising
  • typical – What macro influencers usually reach with a post of this kind, ads against ads
Posts above usual13 of 1872% of posts
Views trend-31.8%
Performance per post
DatePerformance
July 30, 2026×2.9 usual
August 1, 2026×2.1 usual
August 4, 2026×2.9 usual
August 4, 2026×5.4 usual
August 10, 202682% above usual
August 20, 202626% below usual
August 21, 202662% above usual
August 25, 2026×2.9 usual, Sponsored post
August 30, 2026×2.7 usual, Sponsored post
September 15, 2026×142.6 usual
September 17, 202612% below usual
September 18, 202697% below usual, Sponsored post
September 18, 2026×2.1 usual
September 19, 202625% below usual
September 20, 202695% below usual
September 24, 2026×3.1 usual
October 1, 202621% above usual
October 8, 2026×3.5 usual, Sponsored post
October 21, 202638% above usual, Sponsored post, still growing
October 21, 2026×5.1 usual, still growing
October 29, 20262% below usual, still growing

Development

Followers

Growth in 90 days+1%stable
Follower history
PeriodFollowers
Week of July 27, 2026402,734
Week of August 3, 2026402,843
Week of August 10, 2026402,928
Week of August 17, 2026403,144
Week of August 24, 2026403,007
Week of August 31, 2026402,856
Week of September 7, 2026402,669
Week of September 14, 2026405,907
Week of September 21, 2026406,388
Week of September 28, 2026406,464
Week of October 5, 2026406,596
Week of October 12, 2026406,712
Week of October 19, 2026407,040
October 30, 2026406,957

Engagement

  • typical – The engagement macro influencers typically have
Engagement vs. last month-0.7 points

Latest posts are still collecting likes

Engagement history
PeriodEngagement
Week of July 27, 20262.1%
Week of August 3, 20263.3%
Week of August 10, 20263.3%
Week of August 17, 20262.5%
Week of August 24, 20261.9%
Week of August 31, 20261.5%
Week of September 7, 20261%
Week of September 14, 20261%
Week of September 21, 20261.3%
Week of September 28, 20261.4%
Week of October 5, 20261.3%
Week of October 12, 20260.7%

See more of the history

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Collaborations

declared or published together
Brands23
Booked more than once9
Latest1 day ago
Declared41.9%25 published together
  • Post – A post with the brand
  • Period – From the first to the latest cooperation
  • running – Last cooperation within the last 90 days
  1. AFArlows Fashionrunning · 2 posts · since Aug 2025
  2. AGArlows Gmbhrunning · 2 posts · since Aug 2025
  3. SESonic Equipment GmbHrunning · 1 post · Oct 2026
  4. GGGAD-Motors GmbHrunning · 1 post · Oct 2026

19 more brands

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Audience

Follower interests

  • Share – This many of the followers
  • Stands out – More than other influencers
  1. All interests locked77.8%
  2. 35.0%
  1. Photography31.5%
  2. 26.2%
  3. 23.9%
  4. 22.4%
  5. 19.1%
  6. 17.7%
  7. 17.5%
  8. 16.2%

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Posts