TN

Tomke Nils

Düsseldorf

@tomke_nils · 737.7K followers · macro influencers

Daily car news! 🏎️ Founder @moveupmedia 2nd page @carsplus.de

Open on InstagramAs of 7 hours ago
Interactions from DACH5 setcards free with an account%5 setcards free with an account
Views per reel49.5Klow · weaker than 91%
Engagement0.3%low · weaker than 84%
Sponsored share7.7%healthy

Measured against macro influencers (100K–1M followers)

Performance

Measured against macro influencers (100K–1M followers)

Context

Engagement0.3%
low · weaker than 84%
Monthly reel reach9.4M
high · more than for 76%

Normal posts and sponsored posts

  • mostly – What this account mostly reaches
  • typical – What macro influencers typically reach
  1. Normal reels: mostly 26.9–154.9K, low · 81% below usual
  2. Paid reels: mostly 15.4–27.9K, low · 91% below usual paid posts
  1. Normal posts: mostly 1.1–7.2K, low · 63% below usual
  2. Paid posts: mostly 269.5–1.5K, low · 86% below usual paid posts

Per post

  • Post – A post by this account: the higher, the better it did
  • Sponsored post – A post with an ad
  • still running – Still fresh, its numbers are still rising
  • typical – What macro influencers usually reach with a post of this kind, ads against ads
Posts above usual5 of 4611% of posts
Views trend-46.1%
Performance per post
DatePerformance
September 28, 202614% below usual
September 29, 202697% below usual
September 30, 2026×7.9 usual
September 30, 202697% below usual
September 30, 20261% below usual
October 1, 202689% below usual, Sponsored post
October 1, 202688% below usual, Sponsored post
October 2, 202656% above usual
October 2, 202691% below usual
October 3, 202681% below usual
October 3, 202614% below usual
October 4, 202698% below usual, Sponsored post
October 5, 202687% below usual
October 5, 202684% below usual
October 5, 202697% below usual
October 6, 202643% below usual
October 6, 202682% below usual
October 7, 202685% below usual
October 8, 202690% below usual
October 9, 202686% below usual
October 9, 202616% below usual
October 9, 202664% below usual
October 9, 202663% above usual
October 10, 202688% below usual
October 10, 202681% below usual
October 11, 202692% below usual
October 11, 202625% below usual
October 11, 202699% below usual
October 11, 202698% below usual
October 12, 202634% below usual
October 12, 202696% below usual, Sponsored post
October 12, 202686% below usual, Sponsored post
October 12, 20263% below usual, Sponsored post
October 12, 202692% below usual
October 13, 202693% below usual
October 13, 202686% below usual, Sponsored post
October 13, 202698% below usual
October 13, 202686% below usual
October 14, 202641% below usual
October 14, 202654% below usual
October 14, 202698% below usual, Sponsored post
October 15, 202695% below usual
October 15, 202687% below usual, Sponsored post
October 15, 202622% above usual
October 16, 202635% below usual
October 16, 202637% above usual
October 17, 202699% below usual, still growing
October 17, 202618% above usual, still growing
October 17, 2026×2.7 usual, still growing
October 17, 202693% below usual, still growing
October 18, 202614% above usual, still growing
October 18, 2026100% below usual, still growing
October 18, 202688% below usual, still growing
October 18, 202688% below usual, Sponsored post, still growing
October 18, 20264% above usual, still growing
October 19, 20267% below usual, still growing
October 19, 202683% below usual, still growing
October 19, 202698% below usual, still growing
October 20, 202671% below usual, still growing
October 20, 202657% below usual, still growing
October 20, 202694% below usual, Sponsored post, still growing
October 20, 202699% below usual, still growing
October 21, 202699% below usual, still growing
October 21, 202697% below usual, Sponsored post, still growing
October 21, 202693% below usual, still growing
October 22, 202648% below usual, still growing
October 23, 202676% below usual, Sponsored post, still growing
October 24, 202681% below usual, still growing
October 25, 2026100% below usual, still growing
October 26, 202695% below usual, Sponsored post, still growing
October 26, 202664% below usual, still growing
October 26, 202690% below usual, still growing
October 27, 202697% below usual, still growing
October 27, 202695% below usual, still growing
October 28, 2026100% below usual, still growing
October 28, 202621% below usual, still growing
October 29, 202691% below usual, Sponsored post, still growing
October 29, 202662% above usual, still growing
October 29, 202666% below usual, still growing
October 30, 202697% below usual, still growing
October 30, 202698% below usual, still growing

Development

Followers

Growth in 90 days+0.7%stable
Follower history
PeriodFollowers
Week of July 27, 2026732,914
Week of August 3, 2026733,323
Week of August 10, 2026733,546
Week of August 17, 2026734,132
Week of August 24, 2026734,934
Week of August 31, 2026735,119
Week of September 7, 2026736,285
Week of September 14, 2026736,306
Week of September 21, 2026736,382
Week of September 28, 2026737,159
Week of October 5, 2026737,083
Week of October 12, 2026737,789
Week of October 19, 2026737,894
October 29, 2026737,650

Engagement

  • typical – The engagement macro influencers typically have
Engagement vs. last month-0.1 points

Latest posts are still collecting likes

Engagement history
PeriodEngagement
Week of July 27, 20260.4%
Week of August 3, 20260.4%
Week of August 10, 20260.7%
Week of August 17, 20260.9%
Week of August 24, 20260.9%
Week of August 31, 20260.5%
Week of September 7, 20260.3%
Week of September 14, 20260.3%
Week of September 21, 20260.2%
Week of September 28, 20260.2%
Week of October 5, 20260.2%
Week of October 12, 20260.2%

See more of the history

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Collaborations

declared or published together
Brands25
Booked more than once14
Latest1 day ago
Declared67.9%18 published together
  • Post – A post with the brand
  • Period – From the first to the latest cooperation
  • running – Last cooperation within the last 90 days
  1. DDDacia Deutschlandrunning · 3 posts · since Oct 2026
  2. HRHankook Reifenrunning · 9 posts · since Oct 2024
  3. HDHyundai Deutschlandrunning · 5 posts · since Oct 2026
  4. CUCUPRArunning · 2 posts · since Jul 2026

21 more brands

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Audience

Follower interests

  • Share – This many of the followers
  • Stands out – More than other influencers
  1. All interests locked52.5%
  1. Sports29.7%
  2. 29.3%
  3. 27.7%
  4. 26.9%
  5. 26.4%
  6. 19.3%
  7. 18.6%
  8. 16.8%
  9. 16.5%

5 setcards with audience for free

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Posts