MM

Mady Morrison

Berlin

@madymorrison · 1.1M followers · mega influencers

» Youtuber | Yogateacher | Designer ✺ @madymorrison.label 🎥Youtube: Mady Morrison 4 Mio.🤘🏻 ✨New Video: Daily Yoga Stretch

Open on InstagramAs of 2 hours ago
DACH share5 setcards free with an account%5 setcards free with an account
Typical reel437.4Kmedium · better than 70%
Engagement0.9%medium · better than 62%
Sponsored share8.5%healthy

Measured against mega influencers (from 1M followers)

Performance

Measured against mega influencers (from 1M followers)

Context

Engagement0.9%
medium · better than 62%
Monthly reel reach2.8M
medium · more than 51%

Normal posts and sponsored posts

  • mostly – What Mady Morrison mostly reaches
  • typical – What mega influencers typically reach
  1. Normal reels: mostly 327.9–726.8K, medium · 69% above usual
  2. Paid reels: 3 paid reels: 301.7K, 399.2K, and 765.3K, too few for a verdict
  1. Normal posts: mostly 7.1–14.1K, medium · 23% above usual
  2. Paid posts: mostly 5.7–10.9K, medium · 118% above usual paid posts

Per post

  • Post – A post by Mady Morrison: the higher, the better it did
  • Sponsored post – A post with an ad
  • still running – Still fresh, its numbers are still rising
  • typical – What mega influencers usually reach with a post of this kind, ads against ads
Posts above usual14 of 2264% of posts
Views trend-34%
Performance per post
DatePerformance
July 21, 2026265%, ×2.7 usual
July 30, 2026249%, ×2.5 usual
August 9, 202687%, 13% below usual
August 11, 2026191%, 91% above usual
August 16, 202691%, 9% below usual
August 17, 2026460%, ×4.6 usual
August 21, 202693%, 7% below usual
August 23, 2026175%, 75% above usual
August 25, 2026115%, 15% above usual
August 31, 2026202%, ×2 usual
September 6, 2026146%, 46% above usual
September 8, 2026107%, 7% above usual
September 12, 2026129%, 29% above usual
September 14, 2026435%, Sponsored post, ×4.4 usual
September 18, 20266%, 94% below usual
September 18, 20267%, 93% below usual
September 19, 20261%, 99% below usual
September 19, 20261%, 99% below usual
September 19, 20261%, 99% below usual
September 20, 2026281%, ×2.8 usual
September 24, 2026129%, 29% above usual
October 4, 2026356%, ×3.6 usual
October 18, 20263%, still growing
October 18, 20261%, still growing
October 18, 20261%, still growing
October 19, 2026170%, still growing

Development

Followers

Growth in 90 days+0.7%stable
Follower history
PeriodFollowers
Week of July 20, 20261,056,795
Week of July 27, 20261,056,513
Week of August 3, 20261,056,298
Week of August 10, 20261,055,838
Week of August 17, 20261,056,027
Week of August 24, 20261,059,478
Week of August 31, 20261,061,650
Week of September 7, 20261,063,020
Week of September 14, 20261,063,408
Week of September 21, 20261,063,813
Week of September 28, 20261,064,185
Week of October 5, 20261,065,130
Week of October 12, 20261,064,978
Week of October 19, 20261,064,924
October 26, 20261,064,733

Engagement

  • typical – The engagement mega influencers typically have
Engagement vs. last month-0.7 points

Latest posts are still collecting likes

Engagement history
PeriodEngagement
Week of July 20, 20260.8%
Week of July 27, 20261%
Week of August 3, 20261%
Week of August 10, 20261%
Week of August 17, 20261%
Week of August 24, 20261%
Week of August 31, 20261.1%
Week of September 7, 20261%
Week of September 14, 20260.6%
Week of September 21, 20260.6%
Week of September 28, 20260.5%
Week of October 5, 20260.5%
Week of October 12, 20260.3%

See more of the history

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Collaborations

declared or published together
Brands7
Booked more than once4
Latest3 weeks ago
Declared90%1 published together
  • Post – A post with the brand
  • Period – From the first to the latest cooperation
  • running – Last cooperation within the last 90 days
  1. DHDr. Hauschka Deutschlandrunning · 2 posts · since Oct 2025
  2. LUlululemon3 posts · since Jun 2026
  3. ZAZalando3 posts · since Jun 2026
  4. LElululemon Europe2 posts · since Jun 2025

3 more brands

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Audience

Follower interests

  • Share – This many of the followers
  • Stands out – More than other influencers
  1. All interests locked55.0%
  2. 49.0%
  3. 48.7%
  4. 45.4%
  5. 36.9%
  6. 35.3%
  7. 31.9%
  8. 30.6%
  9. 28.6%
  10. 25.8%
  11. 8.8%

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Posts