Discover Berlin's top 20 influencers dominating social media in 2024. From fashion and lifestyle to tech and sustainability, these trendsetters are shaping the cultural landscape of Germany's creative hub.

Top 20 Influencers of Hamburg

Written by Tim Müller at Apr 19, 24
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Hamburg, a bustling metropolis known for its rich maritime history and vibrant cultural scene, has also become a hotbed for digital influence.

As social media continues to weave into the fabric of our daily lives, certain personalities in Hamburg have risen above the rest, carving out niches in various industries from fashion and beauty to tech and sustainability. This guide dives deep into the lives of the top 20 influencers based in Hamburg, showcasing how they harness the power of online platforms to inspire, engage, and lead conversations.

With an eclectic mix of established icons and emerging talents, our list includes influencers who not only have significant following but also a tangible impact on their audiences and beyond. These digital stars have mastered the art of storytelling, leveraging Instagram, YouTube, TikTok, and other platforms to broadcast their messages and lifestyle to global audiences, making them local ambassadors with international appeal.

In today’s digital age, influence is not just about numbers; it's about the ability to drive engagement and create meaningful interactions. Each influencer on our list brings something unique to the table — from groundbreaking fashionistas and avant-garde artists to tech gurus and eco-warriors. They not only reflect the dynamic spirit of Hamburg but also influence trends and opinions, shaping the digital culture of tomorrow.

What sets these influencers apart is their authenticity and dedication to their crafts. Whether they’re showcasing the latest fashion trends, offering insights into sustainable living, or sharing cutting-edge tech innovations, they maintain a genuine connection with their followers. Their ability to blend personal stories with brand collaborations allows them to engage with their audiences on a deeper level, making their endorsements more relatable and effective.

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#1

Juan Daniel Bergman Kanzler

4.4MFollower
12.3%Engagement

Juan Daniel Bergman Kanzler is a social media influencer with Venezuelan and German roots, residing in Hamburg. He is known for sharing intriguing theories and analyses with his community. His content is often characterized by curiosity and a touch of mystery, encouraging his followers to ponder various topics. Juan has a knack for presenting complex ideas in an entertaining manner, attracting a wide audience interested in conspiracy theories and pop culture phenomena.

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#2

MORITZ HAU

1.9MFollower
6.5%Engagement

Moritz Hau is a German influencer based in Paris. He works in management at TPA and VNY Models. His content provides a glimpse into his life and career in the fashion industry.

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#3

Antje-Katrin Schaniel Switzerland

177.7KFollower
35.6%Engagement

Antje-Katrin Schaniel from Zurich is a multifaceted influencer specializing in fine food, hotels, luxury lifestyle, and travel. As a Media Ambassador for Croatia and recipient of the Golden Pen Media Award 2021, she shares her passion for exquisite experiences and high-end gastronomy.

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#4

yana clare

402.9KFollower
24.2%Engagement

Yana Clare is a creative influencer known for her unique approach to sharing content. She captivates her audience with her regular podcast episodes released every Monday. Her social media presence is marked by a charming and authentic style that inspires and entertains her followers. Yana has a knack for turning everyday moments into something special, delighting her community with her engaging personality and positive energy.

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#5

Sarah 🪩

271.8KFollower
10.5%Engagement

Sarah, known as 'interiorsari', is a mother of three from Hamburg who shares her love for interior design and cozy living. With a keen eye for colors and flowers, she creates inspiring living spaces that invite relaxation.

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#6

Marcus | DAY&NIGHT PhotoGraphy

226.3KFollower
7.8%Engagement

Marcus, known as DAY&NIGHT PhotoGraphy, is a skilled photographer based in Hamburg and Miami. Specializing in travel, cruise, and real estate photography, he offers his services worldwide. His work is characterized by stunning images that capture the beauty and uniqueness of the places he visits. Marcus' passion for photography and his ability to create breathtaking visuals make him a sought-after artist in the industry.

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#7

Niklas Rueth

763KFollower
9.4%Engagement

Niklas Rueth, known as 'niklinio', is a German fashion influencer who splits his time between Barcelona and Berlin. He shares his passion for fashion and unique style with his followers. Niklas is known for his creative outfits and his ability to blend various fashion trends.

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#8

Patrizia | Mama Schwanger

162.5KFollower
6.9%Engagement

Patrizia, known as 'tree.21', is an inspiring mom from Hamburg who shares her life between Hamburg and Amsterdam. She is the mother of Elijah, who has Trisomy 21, and is expecting her second child. Patrizia openly discusses the challenges and joys of raising a child with Down syndrome, sharing her experiences and thoughts with her community.

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#9

Jackson Irvine

259.2KFollower
14.9%Engagement

Jackson Irvine is a skilled footballer currently playing for FC St. Pauli and the Australian national team, the Socceroos. He is also a proud ambassador for Adidas Football. His posts reflect his passion for the sport and his experiences both on and off the field.

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#10

Sue Giers

192.3KFollower
6.1%Engagement

Sue Giers is an inspiring figure from Hamburg, Germany. At over 50 years old, she encourages others to reinvent themselves and pursue their dreams. She is the founder of the fashion label @sosue_official, proving that it's never too late to take new paths.

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297.2KFollower
2.1%Engagement

Amelie is an influencer from Hamburg who focuses on living a fulfilling life. She inspires her followers to prioritize inner well-being over outward appearances.

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267.2KFollower
8.1%Engagement

Faye, known as 'faye.sxh', is your favorite cringe streamer. She shares her adventures and thoughts on social media, regularly bringing smiles to her followers' faces. As an avid gamer and Berlin resident, she has built a special connection with her community.

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#13

DAVID PUENTEZ

368.2KFollower
30.1%Engagement

DAVID PUENTEZ is a DJ and music producer from Hamburg, known for his high-energy performances and his knack for spreading good vibes. Signed with Virgin Records, he frequently shares tour dates and ticket information with his followers. His positive demeanor and dedication to his community make him a beloved influencer in the music industry.

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#14

Robert Marc Lehmann

530KFollower
5.5%Engagement

Robert Marc Lehmann is a dedicated marine biologist and research diver with a strong commitment to environmental and animal protection. As a filmmaker and photographer, he uses his skills to document the beauty and challenges of nature. His work reflects a deep connection to the Earth and a relentless effort to protect wildlife. As a Canon Ambassador, he shares his experiences and insights to raise awareness about the importance of conservation.

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260.9KFollower
6.9%Engagement

Mone, 26, resides in Cologne and is married to @kobemahoni. She co-hosts the Rastplatz Podcast and runs Schlemmerstübchen. Her content focuses on her life, family, and passions, including books and cooking.

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#16

Burkhard Dietrich

335.7KFollower
5.3%Engagement

Burkhard Dietrich, known as 'burkidie', is a creative influencer from Hamburg, Germany. He focuses on fashion, travel, and lifestyle. As the founder of @reelr.agency, he brings his passion and expertise to the digital realm.

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#17

Catharina Junge | DIY | Hacks | Interior

511.2KFollower
4.6%Engagement

Catharina Junge, known as 'dekokrams', is a creative influencer from Hamburg specializing in DIY projects and interior design. With a keen eye for detail and a passion for decoration, she inspires her followers to enhance their living spaces. As the author of the upcoming book 'FEELGOOD DIYS', set to release in February 2025, she shares her innovative ideas and practical tips to transform everyday items into stylish decorations.

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#18

DOMINIK PERSY

224.9KFollower
2.2%Engagement

DOMINIK PERSY is a fitness enthusiast from Germany, specializing in personal transformations. He offers 1:1 coaching to support individuals in their 12-week transformation journey, focusing on discipline and motivation. His passion for fitness and a healthy lifestyle is evident in his work, inspiring his followers to achieve their goals step by step.

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#19

L𝐢𝐥𝐨𝐮

171.5KFollower
5.9%Engagement

𝐋𝐢𝐥𝐨𝐮 is a multifaceted influencer who captivates her followers with a blend of comedy, beauty tips, and glimpses into her daily life. In addition to her passion for kickboxing, she regularly shares humorous and entertaining content that keeps her community laughing.

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#20

good morning dtschlnd

133.4KFollower
5.3%Engagement

Daniel A. Broeckerhoff, known as @doktordab, is a freelance journalist and TV host specializing in empathy, irony, and political entertainment. He provides a blend of facts and opinions and is not affiliated with NDR. His posts are thought-provoking and often address socially relevant issues.