Updated August 2026

The best influencers from Munich

Around 2,500 influencers post from Munich; fifteen of them stand here — world champions and quiz-show hosts beside photographers, cooks and a comedian who takes the city apart in Bavarian.

Thomas Müller
Metrics · 4 hours ago

1Thomas Müller

14.6M followersMünchen
Other

Nobody has played more often for FC Bayern than Thomas Müller — 710 competitive games across seventeen years. One Munich fixture survived his move to Vancouver: the charity Schafkopf evening at the Nockherberg, raising money for bereaved young people for ten years now, and where he sat down at the table again in January 2026.

Partners with
FBMALDAF
FC Bayern, MagentaTV +58 brands
Sponsored share8.6%healthy
Engagement0.2%low
Growth-0.2%stable/ 90 days
Bastian Schweinsteiger
Metrics · 7 hours ago

2Bastian Schweinsteiger

Top 49% on influace
16.5M followersMünchen
Fitness & SportsBusiness & Finance

In 2026 his profile was above all a travel diary. Seattle, Houston, Boston, Vancouver — Bastian Schweinsteiger worked his way through the World Cup host cities as a pundit for ARD's Sportschau, a job he has held since retiring in 2019. He has also presided over Kings League Deutschland since April 2025, and once a year he hosts a charity golf tournament in Bad Griesbach, most recently in July 2026, raising 200,000 euros for two foundations.

Partners with
FBDFDFFB
FC Bayern, DFB-Pokal +29 brands
Sponsored share2.8%healthy
Engagement0.2%low
Growth0%stable/ 90 days

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Kai Pflaume
Metrics · 7 hours ago

3Kai Pflaume

Top 6% on influace
1M followersMünchen
Travel & AdventureFitness & SportsFashion & Style

The quiz-show host who has fronted „Klein gegen Groß“ since 2011 and „Wer weiß denn sowas?“ since 2015 leads a second life in running shoes. Kai Pflaume backs up his marathon best of 3:18:32 with a finish-line photo, and his long road-bike loops run south towards the Tegernsee, stopping at the Kugler Alm.

Partners with
KSMECRWW
Kickass Sports, meßmer_tee +83 brands
Sponsored share11.7%healthy
Engagement0.8%medium
Growth+1.4%stable/ 90 days
Mark Forster
Metrics · 1 hour ago

4Mark Forster

Top 1% on influace
1.2M followersMünchen

„Picture Robin Hood but his name is Mark Forster“ — his posts offer no more explanation than that, one sentence has to do. The work happened anyway. The single „Müde“ came out in 2026, more than twenty open-air dates fell between June and September, and in May colleagues sang his songs in their own arrangements on „Sing meinen Song“.

Partners with
AMSDDFAI
Amazon Music Deutschland, Spotify Deutschland +10 brands
Sponsored share3.6%healthy
Engagement2.2%medium
Growth+3.4%stable/ 90 days
GERCollector
Metrics · 3 hours ago

5GERCollector

Top 29% on influace
1.8M followersMünchen
Technology & InnovationMotorsport

„I wanted the cars in the foreground and never wanted to be seen myself“ — which is why GERCollector wears the same mirrored helmet in every picture. What you see instead are engine-sound recordings of his Porsche 992 GT3 RS, reveals of new models and alpine passes shot from the driver's seat. He has run his own track day at the Nürburgring since 2020, most recently with several hundred cars on the circuit.

Partners with
ALMIINBM
ANDREUS LUXURY RESORT*****, Michelin +42 brands
Sponsored share2.4%healthy
Engagement1.5%medium
Growth-0.7%stable/ 90 days
Christine Eismann
Metrics · 2 days ago

6Christine Eismann

Top 25% on influace
565.7K followersMünchen
Fashion & StyleBeauty & Skincare

With Christine Eismann the picture stands on its own. Her Munich posts show evening wear in Gucci, Balmain and Balenciaga, with motifs from Dubai and the Croatian coast in between, and rarely more than a handful of hashtags underneath.

Partners with
SHDEINLV
SHEIN.COM, DE.SHEIN.COM +5 brands
Sponsored share12.1%healthy
Engagement3.9%good
Growth0%stable/ 90 days
Michael Kagerer
Metrics · 6 hours ago

7Michael Kagerer

Top 32% on influace
627.3K followersMünchen
Technology & InnovationPhotography & VideoOther

Forests in fog are his subject: the Olympic National Park, the laurel woods of Madeira, plus Iceland and the Faroes. Michael Kagerer passes the editing on as well, having spent almost five years building his Lightroom presets. Since August 2026 he has also been shooting weddings out of Munich.

Partners with
DELRPHVT
Defender, Land Rover Deutschland +12 brands
Sponsored share6.2%healthy
Engagement1%medium
Growth+1.2%stable/ 90 days
Chris Fraas
Metrics · 1 day ago

8Chris Fraas

Top 17% on influace
642.8K followersMünchen
Fashion & StyleHealth & Wellness

„Less colour, more effect“ is Chris Fraas's favourite motto, and his profile looks the part — blazer, chinos and loafers against neoclassical Munich façades. Short videos run in between, in which he laughs at school knowledge he never needed or at his own gift for languages abroad. In 2025 he put out a traditional-dress collection with the department store Breuninger.

Partners with
NGLMHDSL
NOMOS Glashütte, Lucid Motors +44 brands
Sponsored share22.3%medium
Engagement1.4%medium
Growth+0.8%stable/ 90 days
Anni
Metrics · 3 hours ago

9Anni

Top 42% on influace
583.5K followersMünchen
Fashion & StyleTravel & Adventure

Anni mostly shows outfits, and every few weeks the salon appointment joins them, documented down to the colour number — balayage, tape extensions, before and after, always in Munich. Since June 2025 she has recorded the podcast „No Mercy – Keine Gnade“ with her husband, in which the two talk about their relationship and their setbacks without sanding off the edges.

Partners with
FAHDLH✂H
FashionNova.com, Halara Deutschland +54 brands
Sponsored share26.5%medium
Engagement0.4%low
Growth+0.1%stable/ 90 days
Nermin Kapisiz
Metrics · 4 hours ago

10Nermin Kapisiz

Top 2% on influace
890.4K followersMünchen
Food & CulinaryHealth & Wellness

Nermin Kapisiz writes every recipe down twice, once in German, once in Turkish, both times with gram measurements and every single step. She cooks in her Munich kitchen for her own family table. What has carried furthest so far is her pomegranate chocolate: dark couverture, pomegranate seeds, a muffin tin, and nothing else.

Partners with
GANDGLJB
GAZİ, Ninja Deutschland +6 brands
Sponsored share10.6%healthy
Engagement1.7%medium
Growth+4.9%stable/ 90 days
Samira Yavuz
Metrics · 22 hours ago

11Samira Yavuz

Top 25% on influace
538.7K followersMünchen
Family & KidsMental Health & PsychologyOther

Her profile runs fashion and shapewear features alongside family life. Samira Yavuz became known through reality television — on „Der Bachelor“ in 2018, as runner-up in the German jungle camp in February 2026, and in a role on the daily soap „Unter uns“ that same month. Thursdays bring her podcast „Main Character Mode“, which she hosts herself and where a friend or colleague is often the guest.

Partners with
PDDSCFND
Podimo DE, Dschungelcamp +28 brands
Sponsored share18.9%medium
Engagement2.9%medium
Growth-1.1%stable/ 90 days
Stephanie Davis
Metrics · 1 day ago

12Stephanie Davis

Top 26% on influace
1.6M followersMünchen
Business & FinanceHealth & Wellness

Fitness is her oldest subject. For ten years Stephanie Davis was the face of BioTechUSA and launched a product of her own, „Super Burn“, in early 2026; the partnership ended that August. What else carries her profile is a recurring annual round: Japan in spring, Santorini in summer, Oktoberfest in Munich come autumn.

Partners with
B|PBCFAG
BioTechUSA | Sport&Lifestyle🇩🇪🇦🇹, PARSA Beauty | Hair Tools & Haarbürsten 🦋 +78 brands
Sponsored share18%medium
Engagement2.2%medium
Growth-0.5%stable/ 90 days
Jessica von Bredow-Werndl
Metrics · 1 hour ago

13Jessica von Bredow-Werndl

Top 4% on influace
506.1K followersMünchen
Family & KidsPets & Pet CareFitness & Sports

In the dressage arena Jessica von Bredow-Werndl belongs to the world's best, with four Olympic gold medals from Tokyo and Paris. Her profile stays at the stable all the same: competition scores to the decimal point, news from the foal herd, and the training platform she runs with her brother in Aubenhausen. Mondays bring one sentence there about doubt and carrying on, in German and English.

Partners with
ACAEEECD
Aubenhausen Club, ABUS Equestrian +54 brands
Sponsored share5.8%healthy
Engagement1.5%medium
Growth+1.3%stable/ 90 days
Sandro (Der Münchner)
Metrics · 10 hours ago

14Sandro (Der Münchner)

Top 1% on influace
176.8K followersMünchen

Performing as „Der Münchner“, Sandro Cap plays a whole ensemble — the dermatologist in a blonde wig, the woman from Neuperlach at Oktoberfest. In his recurring slot „Manchmal Einbürgerungstest“ his characters answer the citizenship questions deliberately wrong: „on weekdays we're home by nine.“ His radio format on Gong 96.3 won a Bavarian broadcasting award in 2024, and both his autumn 2026 stage shows sold out.

Partners with
RGLDDKJO
Radio Gong 96.3, LEGO Deutschland +73 brands
Sponsored share32.2%medium
Engagement4%good
Growth+7.4%stable/ 90 days
Olga Löffler
Metrics · 6 hours ago

15Olga Löffler

Top 2% on influace
117.2K followersMünchen
Fashion & StyleFamily & KidsHealth & Wellness

„Welcome to the Overdressed Club“ opens almost every post. In Munich, Olga Löffler wears what other people save for special occasions, and lays sentences over it like „Everyone envies something. Nobody sees the price.“ Her finds hang between the current-season pieces, among them a Chanel dress from the 2007 cruise collection picked up in a second-hand shop. In 2026 she was nominated in the Creator category at the Duftstars.

Partners with
SLCHCEIK
SAINT LAURENT, CHANEL +178 brands
Sponsored share19.2%medium
Engagement3.1%medium
Growth+19.7%growing/ 90 days

This is the top of the field. Munich has far more to offer.

Search them all — with the same live data, by niche, audience and authenticity.

  • Dayot Upamecano
    Dayot Upamecano1.6M · MünchenEngagement 6.3%
  • Carsten Maschmeyer
    Carsten Maschmeyer546.1K · MünchenEngagement 2.7%
  • Mr. Tech
    Mr. Tech583.7K · MünchenEngagement 0.3%
  • Paul Frege
    Paul Frege414K · MünchenEngagement 5%
  • Tobias Jost
    Tobias Jost466.6K · MünchenEngagement 0.5%
  • Tobi Krell
    Tobi Krell176.3K · MünchenEngagement 3.9%
  • Lea-Sophie Jell
    Lea-Sophie Jell419.2K · MünchenEngagement 6.4%
  • Erza cosplay
    Erza cosplay86.6K · MünchenEngagement 0.8%
  • KATI K ♪
    KATI K ♪710.8K · MünchenEngagement 2.2%
  • josefine scholl
    josefine scholl235.6K · MünchenEngagement 18.1%
  • Bjoern und Christian Behr
    Bjoern und Christian Behr203.3K · MünchenEngagement 3.5%
  • S o n j a
    S o n j a231.2K · MünchenEngagement 1.4%
  • Mike Sommerfeld
    Mike Sommerfeld826.5K · MünchenEngagement 2.1%
  • JONATHAN
    JONATHAN111.4K · MünchenEngagement 2.8%
  • Florian Staudt | Abnehmcoach für Frauen
    Florian Staudt | Abnehmcoach für Frauen340.9K · MünchenEngagement 0.1%
  • Saskia Bidell / Be Sassique
    Saskia Bidell / Be Sassique596.9K · MünchenEngagement 1.2%
  • Dr. Luisa Werner
    Dr. Luisa Werner581K · MünchenEngagement 0.3%
Show all 1,000+ Munich creators

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About Munich's influencer scene

With more than two thousand influencers posting from here, Munich is one of Germany's densest locations — and one of the few where elite sport, television and fashion share a single city.

Few German cities combine top-level sport and television the way this one does: world champions, quiz-show hosts and Olympic champions stand alongside photographers, cooks and a comedian who takes the city's daily grind apart in Bavarian dialect. Underneath sits a broad layer of fashion, travel, business and family accounts — often smaller in reach, but with strikingly loyal audiences.

For brands that means Munich offers both national testimonials and voices who know one district in detail. That is why we look at who actually lives and posts here rather than who simply lists the city in a profile, and weigh on top of that how lively an audience reacts and how genuine the followers are. This list holds fifteen places — selected from around 2,500 accounts with Munich ties.

Frequently asked questions

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