As the cultural and tech hub of Germany, Munich boasts a vibrant scene of influencers who are pivotal in crafting digital trends and cultural dialogues.
The city's unique blend of traditional Bavarian elements with modern lifestyle makes it a fertile ground for influencers who bridge various sectors including fashion, technology, lifestyle, and sustainability. These influencers are not just trendsetters but are also key players in promoting brands and ideas, making them essential to marketing strategies.
Each influencer on our list has been selected based on their impact, follower engagement, content quality, and innovation. They are known not only in Munich but globally, bringing international attention to this dynamic city. As Munich continues to grow as a tech powerhouse, influencers in this sector are particularly noteworthy for their insights into cutting-edge technologies and startups.
Moreover, Munich's fashion scene is represented by influencers who blend international trends with local Bavarian influences, creating unique styles that resonate with a wide audience. The lifestyle influencers of Munich offer a glimpse into the city's rich cultural life, from its renowned beer gardens to its bustling arts scene, and promote a luxurious yet sustainable way of living.
The selection also includes influencers who advocate for sustainability, reflecting Germany's leading role in environmental consciousness. These influencers use their platforms to promote sustainable practices, from eco-friendly fashion to green travel options, thus influencing both local and international followers.
This introduction to Munich's top 20 influencers of 2024 will give you insights into the individuals who are defining what's next for Germany's most stylish and innovative city. Whether you're a brand looking to collaborate or a follower eager to stay ahead of trends, these influencers are your go-to source for inspiration and influence in Munich.
giulia gwinn
Giulia Gwinn represents FC Bayern München and the German national team with dedication and passion on the field. Her commitment and achievements highlight her as a key team player, sharing insights into her journey, growth, and enthusiasm for football. Her authentic presence fosters a strong connection with fans and those interested in her sporting career.
gercollector
gercollector captivates with a passion for exclusive automobiles, especially from the world of motorsport. Recognized as a brand ambassador, he combines in-depth expertise with genuine enthusiasm for high-performance vehicles. His posts provide insights into exceptional models, technical innovation, and emotional driving experiences, always highlighting the allure of speed, design, and the unique sensations offered by top-tier cars.
suzan wusa
Suzan Wusa is a well-known figure with a diverse background in television, beauty, and music. Her expertise as a beauty expert and DJ combines style, creativity, and a passion for emerging trends. Through her experiences and recommendations in lifestyle, fashion, and events, she shares enthusiasm for quality moments and innovative technology. Suzan Wusa embodies inspiring diversity and a modern, urban way of life.
elias nerlich
Elias Nerlich combines entrepreneurial spirit with a passion for sports and lifestyle. As the founder of innovative brands and initiatives such as The Icon League, Vitavate, and Elevate Berlin, he shapes the intersection of football, fitness, and urban culture. His projects reflect a commitment to teamwork, health, and creative collaboration, offering authentic insights into sporting highlights, events, and personal milestones.
jonathan tah
Jonathan Tah embodies dedication, ambition, and openness. As a professional athlete, his remarkable football career is defined by loyalty, teamwork, and continuous development. His posts reflect personal experiences, emotional milestones, and a strong connection to his clubs and the German national team. Authenticity and gratitude characterize his presence.
Stefan combines years of experience as a practitioner, coach, and trainer with a strong commitment to holistic health. His approach merges physical strength, mindful living, and spiritual development. Through creative training methods and inspiring insights, he helps individuals cultivate functional strength, inner stability, and lasting well-being at any age. Personal growth, mobility, and unlocking individual potential are central to his philosophy.
lisa walser
Lisa Walser, together with Henry, provides authentic insights into their family life as parents of two children and a dog. Covering topics such as home building, parenthood, and personal milestones, she shares inspiration, joy, and openness. Emotional reflections on family life, valuable experiences, and the importance of friendship characterize her content, combining everyday moments with humor and special memories.
mike sommerfeld
Mike Sommerfeld is a seasoned athlete with international recognition, passionately dedicated to bodybuilding. As an IFBB PRO and Olympian, he embodies discipline and progress in training. In his role as Head Coach, he shares in-depth knowledge and personal experience on classic training methods, nutrition strategies, and continuous self-improvement. His posts reflect commitment and expertise.
daniel abt
Daniel Abt is renowned for his deep connection to the automotive world and extensive experience in motorsport. As an ambassador for leading brands such as CUPRA, Can-Am, Sonax, and H&R, he channels his passion for performance and innovation into numerous projects. His enthusiasm for exceptional vehicles, bespoke editions, and technical sophistication is reflected in every presentation. Daniel Abt represents automotive excellence and provides authentic insights into the world of exclusive cars.
sigma boy
Sigma Boy, whose real name is Simon Both, stands out through energetic performances that blend movement, dance, and acrobatics. His profile reflects an active lifestyle focused on fitness, creativity, and self-expression. Innovative dance routines and athletic stunts create a dynamic and inspiring atmosphere, merging a passion for sports with the joy of movement.
anton / viscabarca
Anton, known as Viscabarca, shares his enthusiasm for football and experiences around international sporting events. With a focus on occasions like the UEFA Champions League, meetings with renowned players, and exclusive insights from various cities, he provides authentic perspectives on the sports world. His profile combines current highlights, personal impressions, and expertise into a diverse experience.
jessica von bredow-werndl
Jessica von Bredow-Werndl exemplifies excellence in dressage, combining outstanding sporting achievements with a deep connection to animals and a sustainable lifestyle. As a four-time Olympic champion, trainer, and author, she shapes her discipline with expertise, empathy, and an innovative spirit. Her daily life is guided by a passion for horses, family values, and a commitment to continuous growth.
anna wein
Anna Wein, based in Munich, shares inspiring glimpses into contemporary fashion trends, stylish outfits, and personal travel experiences. Her keen sense for aesthetics is reflected in detailed posts that capture seasonal looks, interior design, and the atmosphere of international cities. She authentically reflects on everyday moments, blending fashion with urban lifestyle and giving classic color schemes a modern twist.
laura sophie /
Laura Sophie offers authentic glimpses into her daily life, focusing on mental health, self-acceptance, and personal growth. As a dedicated student and founder of Coeur d’Amour Wear, she combines her passion for fashion with social commitment. Her posts address experiences from university, creative projects, and the importance of well-being. With an open and thoughtful approach, she inspires her community towards a more mindful and fulfilling life.
chris fraasmunchen
Chris Fraasmunchen embodies an elegant lifestyle that blends timeless fashion, refined experiences, and classic aesthetics. With a keen sense for trends, he reinterprets classic menswear and shares insights into exclusive outfits, culinary delights, and special everyday moments. His passion for quality accessories and stylish details shapes his distinctive expression and inspires a conscious approach to life.
carl berndt | photographer
Based in Baden-Württemberg, Carl Berndt is devoted to capturing atmospheric landscapes and natural moments with a distinctive eye for mood and light. His work reflects a profound connection to nature, exploring the interplay of seasons and scenic diversity. Travel and the pursuit of new perspectives shape his creative style, blending serenity with a sense of adventure.
nermin kapisiz
Nermin Kapisiz presents an inspiring array of culinary creations, ranging from savory homemade dishes to elegant desserts. Her passion for cooking is evident in each recipe, combining high-quality ingredients with creative preparation methods. Her content appeals to those who appreciate both international classics and traditional specialties, always delivered with a personal and authentic touch.
saskia bidell / be sassique
Saskia Bidell, also known as Be Sassique, combines an eye for stylish living with practical DIY inspiration. Based in Munich, she shares creative solutions focused on interiors, organization, and hands-on projects. Her approach blends aesthetics and functionality, helping to create a home that reflects personality and everyday needs. She values trends, sustainability, and a personal touch in both décor and daily routines.
gina drewalowski
Gina Drewalowski inspires people of all ages with her positive outlook and authentic charm. Her profile offers valuable insights into well-being, self-love, and an active lifestyle, with a special focus on healthy legs, fitness, and ageless beauty. She encourages self-acceptance, joy for life, and creative expression, regardless of societal expectations or age.
daniel toni jais
Daniel Toni Jais embodies a contemporary lifestyle, seamlessly blending fashion, travel, and mindfulness. With a keen eye for aesthetics, he offers inspiring glimpses into sophisticated outfits, exclusive events, and global destinations. His attention to detail is evident in each post, fostering an authentic connection with his audience. Collaborations with renowned brands highlight his commitment to quality.